Content marketing, international: localization strategies
The goal of localization is to create a user experience that supports your marketing strategy and business goals. That's because good localization adapts a company's message not only to a specific language, but also to a different culture. When your business enters a new market, you need locally consumable websites, social media, marketing campaigns and more.
So what should you consider when planning for internationalization? What is the localization strategy of the fastest-growing companies in Europe? Pia from Contentoo and Daniel from contentbird will provide you with the answers in a live session.
.png)
More and more customers are stepping up their localization efforts. This has piqued our interest. Together with our partner Contentoo, we take a closer look at the topic, present current findings, and offer recommendations for action. Contentoo is Europe's leading platform for content marketing talent, having delivered high-quality content to hundreds of emerging brands.
