In our Fireside Chat, our CEO Nicolai Kuban publishes weekly practical tips for your content marketing. You can find all the information here.

As a developer and provider of a content marketing application, there are a number of benefits for contentbird in how good software can make content marketing more efficient and effective.

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Carrying structures and processes into companies

Content marketing software manages to streamline processes across departments and responsibilities. Once the foundation for a successful content marketing strategy and corresponding campaigns has been laid, the appropriate structures can be created with the help of content marketing software.

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Be an inspiration for content marketers and marketing departments

Through more structured collaboration, integrated research tools and analytics, content marketing software can inspire marketers and content producers on both a creative and professional level. Successes and failures are immediately measurable and inspire new topics, campaign ideas and approaches.

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Solve operational and strategic challenges

The individual adjustability of a content marketing software accelerates processes and distracts the individual employees less. At the same time, it simplifies research, topic identification and audits - and subsequently, if necessary, realignments. It can also be integrated into an existing system environment.

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Yes, content marketing software makes sense

In order to operate content marketing successfully, it is necessary to apply levers at several levels as simultaneously as possible. Software makes this possible:

• Create an individual framework for your own content marketing strategy,
• Centralize and delegate content marketing processes,
• Improve collaboration and task distribution between departments and employees,
• Simplify workflow for all stakeholders by eliminating spreadsheets, external apps, and clouds,
• integration into existing systems.

Overall, we believe that well-designed content marketing software is a great asset for companies and marketing agencies. They simplify and accelerate work steps and processes and promote adherence to the adopted strategy, the focus on the totality of all, as well as on the individual projects and, moreover, allow the always up-to-date monitoring and measurement of all marketing measures.

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All facts once again in the video

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Looking for an all-in-one software solution?

Then we recommend our content marketing software, with which you can map all content creation processes. Click here and test it today.

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