In our Fireside Chat, our CEO Nicolai Kuban publishes weekly practical tips for your content marketing. You can find all the information here.

The question that everyone should ask themselves before they think about rolling out a content marketing strategy is what they want to achieve with their measures. And the answer to this is so individual that it would go beyond the scope of this article to cover all eventualities and possibilities.

Therefore, a kind of blueprint should be rolled out at this point, which at least once represents which goals contentbird is pursuing as a provider of content marketing software.

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Content marketing goals - case study contentbird

contentbird's final corporate goal is to help other companies achieve their goals with the help of intelligent and intuitive software. In order to achieve this, it is necessary to use the leverage effect of different steps for oneself:

First of all, it's about visibility. To build this up, contentbird uses a variety of targeted methods. These include various content formats such as blogposts and videos, but also webinars and online events.

The second step is to generate leads. These are, of course, a deliberate consequence of the high visibility among the relevant target group. After all, visibility is a manifestation of expert status. This is the basis for our customers to trust us. In addition, other content formats such as white papers and case studies increase the willingness to bring contentbird on board as a professional partner for content marketing.

Last but not least, contentbird content represents an accompanying instance on the way from lead to buyer. This means that we provide contentbird users with interesting information about whitepapers and newsletters as well as a helpful accompanying service in the form of content that helps them to ultimately achieve their business goals with us and our software.

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All facts once again in the video

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You want to establish a content marketing strategy in your company?

Then we recommend our Content Marketing Academy, where you can train to become a certified Content Marketing Manager in just 6 weeks. Click here and apply today.

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