Optimize content for the Google "helpful content" update
With a comprehensive "Helpful Content Update", Google began in August to trim its algorithms to prioritize high-quality content over pure SEO content. B2B companies in particular, with their often long customer journeys that they accompany with digital content, should already include this in their planning. Nicolai Kuban, Founder & Chief Strategy Officer of contentbird, gives you practical recommendations on how to achieve your goals with high-quality content.
contentbird.blog
Google update "helpful content
With a comprehensive "Helpful Content Update", Google began in August to trim its algorithms to prioritize high-quality content over pure SEO content. B2B companies in particular, with their often long customer journeys that they accompany with digital content, should already include this in their planning. Nicolai Kuban, Founder & Chief Strategy Officer of contentbird, gives you practical recommendations on how to achieve your goals with high-quality content.
Key Take Aways
SEO
User centricity
Optimization
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