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Optimize content for the Google "helpful content" update

With a comprehensive "Helpful Content Update", Google began in August to trim its algorithms to prioritize high-quality content over pure SEO content. B2B companies in particular, with their often long customer journeys that they accompany with digital content, should already include this in their planning. Nicolai Kuban, Founder & Chief Strategy Officer of contentbird, gives you practical recommendations on how to achieve your goals with high-quality content.

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Masterclasses

Optimize content for the Google "helpful content" update

Wed
,
30.11.22
11:00 am

contentbird.blog

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Opportunity or horror?

Google update "helpful content

With a comprehensive "Helpful Content Update", Google began in August to trim its algorithms to prioritize high-quality content over pure SEO content. B2B companies in particular, with their often long customer journeys that they accompany with digital content, should already include this in their planning. Nicolai Kuban, Founder & Chief Strategy Officer of contentbird, gives you practical recommendations on how to achieve your goals with high-quality content.

Key Take Aways

SEO

Combine content and SEO more strongly

User centricity

Achieve greater user-centricity

Optimization

Optimize content easily

Visibility

achieve better Google rankings

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