Three use cases - three processes. Content strategy experts Manfred Rump and Maximilian Hoppe show you how to plan, create and evaluate a content marketing process. Regardless of whether it's an in-house B2B case or a B2C case, or whether you're implementing your content marketing together with an agency.

Questions & Challenges

• How do I implement a content marketing process?
• How do I integrate different stakeholders into the process?
• How do I plan B2B and B2C processes in content marketing?

Solutions & Results

• Strategy: How to design a content strategy framework
• Planning: How to find the right formats for your funnel
• Creation: How to produce data-driven content
• Evaluation: how to analyze your content marketing