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Mittelstand digital: How to set up efficient content marketing processes

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Masterclasses

Mittelstand digital: How to set up efficient content marketing processes

Wed
,
31.8.22
12:00 pm

contentbird.blog

Ended
Ended

Three use cases - three processes. Content strategy experts Manfred Rump and Maximilian Hoppe show you how to plan, create and evaluate a content marketing process. Regardless of whether it's an in-house B2B case or a B2C case, or whether you're implementing your content marketing together with an agency.

Questions & Challenges

  • How do I implement a content marketing process?
  • How do I integrate different stakeholders into the process?
  • How do I plan B2B and B2C processes in content marketing?

Solutions & Results

  • Strategy: How to design a content strategy framework
  • Planning: How to find the right formats for your funnel
  • Creation: How to produce data-driven content
  • Evaluation: how to analyze your content marketing

Key Take Aways

Planning

Find suitable formats for your funnel

Creation

Produce data-driven content

Strategy

How to design a content strategy framework

Analysis

How to evaluate your content marketing

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