Content Marketing Strategy: News or Evergreens?
In our Fireside Chat, our CEO Nicolai Kuban publishes weekly practical tips for your content marketing. You can find all the information here.
Content marketing can be used to pursue and achieve different corporate goals. Various approaches are available at any time, which can be implemented separately in parallel or combined with each other. Two such different approaches can be pursued, for example, with the production and provision of news or evergreen content.
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The strengths of news content
Content with news character can create traffic peaks in a short time. However, its information content is only relevant in the short term, which means that - with a few exceptions - user interest will wane as quickly as it arose.
News content is therefore ideally suited to generating short-lived hypes. Think of press releases, viral videos, or temporary awareness campaigns.
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What evergreens are better for
With content that remains valid in the long term, generating traffic and a notable position in search engine results takes longer. In return, the more leisurely increase in relevance is of a permanent nature.
Evergreen content is dedicated to topics and problems that persist for years. At the same time, it can be adapted and updated at any time, which keeps it up to date and dynamic for a long time, which is useful and meaningful both for the readership and for the search engine algorithms.
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Content marketing works in the mix
The choice of content type is not a definitive "either" / "or". Both news content and evergreens have their individual justification and can complement a content marketing strategy. Because all two offer solutions for different problems.
A content marketing strategy sometimes needs both, which is why you shouldn't exclude either news content or evergreen pieces from your content marketing strategy.
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All facts once again in the video
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You want to use news and evergreens the right way?
Then we recommend our Content Marketing Academy, where you can train to become a certified Content Marketing Manager in just 6 weeks. Click here and apply today.
