You have an online store and want to attract the attention of your customers on the net?

With well-worded product descriptions, you can score big with consumers and search engines. But the ever-increasing competition demands further marketing measures. A blog can be a valuable way to support your online store.

Here we tell you which 4 reasons speak for store blogging and what you should pay attention to.

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What is a blog, anyway?

A blog - formerly known as a weblog - is a publicly accessible website that is kept up to date through regular posts. The author writes articles on various topics, which can be both entertaining and informative. A fast WordPress download is usually enough to get started blogging.

In store blogging, the content depends on the online store in question. For example, the operator of a tea store can report in his blog about countries of origin, recipe ideas and the effect of individual selected tea herbs. In the following, we will tell you 4 good reasons why a blog can be worthwhile for your online store.

1. search engines love blogs

In order for your blog to be really read, it must be search engine optimized, i.e. contain important keywords that you can find with certain keyword tools can find. The content must therefore be designed in such a way that it can be found by search engines such as Google and displayed as search results. With a blog for your online store, you can achieve some essential goals that are relevant from an SEO point of view:

✓ Additional keywords

When designing an online store, certain search terms (keywords) are already covered, but not all important ones can be incorporated. For example, a blog is ideal for solution-oriented search queries (e.g. "How is the perfect black tea brewed?") or sales-preparing search terms (e.g. "Green tea varieties in the test"), among others.

Although users first arrive at your blog with these search queries - ideally they will later land in your online store and buy your products. Thus, your blog is filled with additional important Long-tail keywords and the attention of the users is ultimately directed to your online store.

✓ Links

If your blog stands out from the crowd of internet posts with particularly exciting and relevant content, you may be rewarded with valuable backlinks rewarded. Possibly your contributions are so attractive for other website owners that they link to your blog. The following applies: The more trustworthy the source that has earned you a backlink, the more positive the effect on the ranking.

Besides such external links, internal links play an equally important role in your blog. If you cleverly refer to others in a current post, you will manage to keep visitors on your blog. This improves the length of stay and thus also the position in the Google search results.

✓ Regular content

Blogs are not self-perpetuating - for them to really work, they need to be fed with new content at regular intervals. For example, if you publish articles on your blog several times a week, Google's algorithms will automatically classify your website as up-to-date. This in turn has a positive influence on the ranking of your blog and online store.

2. blogs make visible

A blog is not only the appropriate place for more detailed product information. It also offers the opportunity to make the team behind the respective online store visible. Users can learn more about the individuals who are responsible for the e-shop. In this way, you can put your own competencies and, if applicable, those of your colleagues in the spotlight.

3. content is suitable for social media

Maybe you're never quite sure how to make your online store present on social media. With a blog, you don't have to ask yourself that question anymore. The posts from your blog are perfectly suited to be used as Social Media Content.

If you succeed in creating content with added value, it will spread in the social networks (e.g. Facebook) in no time. So not only your blog, but ultimately also your online store gets more attention!

4. blogs enable customer contact

With a blog, you can get in touch with readers and potential customers directly. When creating your blog entries, you should remember to address your selected target group as personally as possible. You can pick up on the comments of your readers and thus start a conversation with interested parties.

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How do you become a successful store blogger?

If you decide to create a blog for your online store, you should not do it rashly. Your blog should be well thought out in order to reach its full potential. The following tips can help you launch a successful blog.

Determine concrete target group

As a first step, you should think carefully about who the target audience of your blog is. Keep in mind that they are the same people whose interest you want to arouse with your online store. Only after you are clear about your target group, you can think about the content of your text contributions. The selected topics should be adapted to the respective target group.

Not only the content depends on the target group, but also the language plays an important role. For example, if you run an online store for teen fashion, you need to reach teenagers with your blog. You won't get far with "Dear Sir or Madam" in this case. A casual "Hey" or "Hi", on the other hand, is more likely to appeal to teenagers.

Create meaningful categories

Visitors should be able to find their way around your blog easily, so don't let chaos reign here! Instead, it is advisable to divide the individual posts into well thought-out categories. For a coffee roasting company, for example, the two sub-pages "Countries of origin" and "Roasting methods" are suitable. The "Company" category is worthwhile for all online stores - here you can go into more detail about the beginnings and development of your store.

Publish exciting content

A blog only makes sense if it arouses the long-term interest of the readership. The most important thing here is that the posts are varied. Creativity is needed here to draw potential customers' attention to products and at the same time offer them added value. What is always worthwhile - not only in uninspired moments - are, for example, customer questions from customer service, which you can answer in exciting blog entries.

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With a blog to success

For your online store to get even more attention, a blog is worthwhile. Even if you are not sure whether you can hold your own as a blogger - a blog will have a positive effect on your online store. Because in terms of search engine optimization and Content Marketing you can only win with a blog. In the best case, a blog can be the key to the success of your online store.

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