Content Analysis
Accurately analyze what content marketing teams and campaigns are doing to understand the added value content marketing has for your business and how it compares to other marketing channels.
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Challenges of today’s content marketer with content analysis
Today’s content marketer is under pressure of proof and time in a highly competitive yet collaborative environment. His strategy must be successful and sustainable, but at the same time empirically verifiable. But
No numbers, no knowledge
51% of content marketers lack reliable numbers or even know-how to measure content marketing performance.
No time
Evaluating relevant content KPIs in the overall context is time consuming. Rarely are they checked regularly.
No future
Due to the lack of reliable key figures, a re-optimization or re-interpretation of the further strategy is impossible and is based on a gut feeling.
No order
The use of many third-party channels makes effective collaboration difficult and results in table-chaos. The research of all relevant metrics for success measurement in teams requires a variety of tools.
No sustainability
Sustainable content means independence from paid channels. However, performing content is a prerequisite.
No performance
Performance in the form of content KPIs, mentions and links must be measured – no matter if bad or good content. Only then is optimization possible. No measuring – no performance.
Content centric performance analysis visualizes reach, visibility, traffic and ROI
for strategic content decisions based on robust analysis and comparison.
Valuable, reliable numbers
Content performance indicators such as reach, visibility, traffic and ROI are measured and content performance becomes apparent.
Time savings
Content-performance – whether content, entire campaigns, or entire projects – is visualized using relevant KPIs and is always current . No rummaging around in countless tools.
Logically plan the future
By analyzing previous content performance, the future strategy becomes more plannable. The end of speculative content creation.
One platform for all users
The analysis is feasible for all stakeholders on a platform with all important key figures at a glance. Zero third-party channels, zero redundancy.
Sustainability of content
The ROI of content investments is continuously measured and visualized in a time-saving way.
From content to ranking to links
Even more: observe Google-rankings in direct comparison to the competition, be notified automatically about new links and mentions. Now we would have everything!
