No communication, no content
The communication between content manager and content producer takes place over several documents and chats, which leads to long correction loops and frustration.
Research during content production takes up time resources and slows down the creation process.
Content pieces are created in isolation from other departments. Editors, graphic artists and project managers can only access the content indirectly.
No text check
Stylistically improved text sections and defined keywords are ignored, WDF*IDF analyses are not performed.
No defined target group
The content producer does not know the persona of the content piece. The content is created on the basis of an unspecified target group.
No user activation
The written text does not contain any call-to-action for the reader. This eliminates the opportunity to promote a product or service.
Communication on one platform
Content manager and content producer communicate exclusively through the comment function in the tool. New comments are sent via e-mail status updates to all involved persons.
Current news and video stream
The integrated news and video stream provides the content producer with time-saving, content-relevant information.
Cross-departmental content creation
Precisely defined access rights facilitate collaborative work and enable the joint creation of high-quality content.
Text optimization at all levels
Stylistically critical passages and missing keywords are identified using the text analysis tool. Retrospective WDF*IDF analysis provides terms that should be added for better visibility.
The user models that can be stored in the tool facilitate orientation for the content producer and enable him to write for defined target groups.
Clear calls-to-action for user activation
Strategically important calls-to-action are defined, stored in the tool and implemented into the text by the content producer. Nothing stands in the way of the targeted promotion of certain products or services.