Laborious PR cultivation
Relevant contact details are recorded on several platforms and are usually laborious to integrate and maintain.
Time-consuming e-mail marketing
E-mail campaigns are barely read because of their strong advertising nature, but individual content is too time-consuming.
Published content is usually advertised sporadically and at irregular intervals via social media channels. Older but relevant content is often forgotten when seeding.
The use of many third-party channels makes effective collaboration difficult and favors table chaos. Researching all relevant metrics for measuring success in teams requires a multitude of tools.
Record and manage contacts
In the CRM system, all relevant contact data from media / PR / blogger contacts are always available and can be added to distribution lists.
Templates for E-mails
Time-saving templates facilitate e-mail marketing campaigns and personally address the recipient due to customizable settings.
Good content no longer loses its relevance, because through regular automated seeding, it consistently reaches new readers in the long term.
Record sources of potential mentions or links and, if successful, convert them to contacts.