Content Distribution
Thanks to integrations with CMS and social media portals as well as an integrated mailing outreach and multiplier CRM, the content is organically marketed, generating better Google positions and continuous social media presence.
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Challenges of today’s content marketer with content distribution
The effect and reach of content is increased by seeding into many channels. This requires meticulous public relations care, personalized contacting and clearly ordered social seeding. But:
Laborious PR cultivation
Relevant contact details are recorded on several platforms and are usually laborious to integrate and maintain.
Time-consuming e-mail marketing
E-mail campaigns are barely read because of their strong advertising nature, but individual content is too time-consuming.
Social Seeding
Published content is usually advertised sporadically and at irregular intervals via social media channels. Older but relevant content is often forgotten when seeding.
No order
The use of many third-party channels makes effective collaboration difficult and favors table chaos. Researching all relevant metrics for measuring success in teams requires a multitude of tools.
Automated distribution ensures maximum reach with minimal effort
for an organic and automated marketing, with the goal to achieve better Google positions and continuous social media presence.
Record and manage contacts
In the CRM system, all relevant contact data from media / PR / blogger contacts are always available and can be added to distribution lists.
Templates for E-mails
Time-saving templates facilitate e-mail marketing campaigns and personally address the recipient due to customizable settings.
Social Seeding
Good content no longer loses its relevance, because through regular automated seeding, it consistently reaches new readers in the long term.
Manage sources
Record sources of potential mentions or links and, if successful, convert them to contacts.
