Opaque production process
Progress in content creation has to be manually queried on a regular basis, whereby bottlenecks cannot be detected in time.
Editors juggle between different tools, always hoping to keep track of all the contents of a campaign.
No possibility of prioritization
Due to key figures that are difficult to determine or even missing, it is hardly possible for content managers to publish content strategically.
Posts for social networks are made through several third-party providers. This lacks overview and long-term predictability.
No overview of backlinks
Generated links are not recorded, let alone monitored.
A clear presentation of all campaigns including editorial plans, content, topics and content types facilitates direct access and no content is lost.
Through self-definable editing statuses for content pieces, it is possible to see at any time which further processes should be initiated.
Due to reliable key figures such as the expected search volume, forecasts can be made about the potential number of visitors. Thus the right content is published at any time!
Structured social seeding
All created posts are visible in one place to allow short-term changes. Seeding campaigns are always at the pulse of time!