Modern conversion optimization is much more than just hypothesizing and A/B testing variants:
Only when we know WHY users behave in a certain way can we truly optimize websites.

We get this knowledge from psychology, among others from Nobel Prize winners like Daniel Kahneman and Richard Thaler.

Using best practices, this webinar will show how psychological heuristics can be used to formulate hypotheses and validate them in an efficient A/B testing setup, contributing to audience-optimized content.

Because although A/B testing is essential for any company - selling products or services through a website - the road from hypothesis generation to implementing the winning variant is often far too long.

The most common problem: unnecessary utilization of internal resources.