Be a certified content marketing expert in 6 weeks
In contentbird's Digital Content Marketing Academy, everyone becomes an expert! Learn from experienced professionals and develop the best strategies to reach your content marketing goals even faster. Since 2018, more than 2,800 marketers have gone through the Digital Content Marketing Academy and taken their content marketing to the next level.
Our customers
What to expect in the course
Look forward to 6 intensive weeks of learning that will help you take your content marketing expertise to the next level. Expand and deepen your knowledge in one of the most forward-looking marketing disciplines.
Learn to use content marketing more efficiently and to implement it in a target-oriented way. Because relevant and target group-specific content will give you the sustainable boost to achieve better results in the long term.
Six intensive modules get you started
Module 1 "Strategy"
- Strategic foundation: Learn to assess the current status, set clear goals and evaluate solutions for more effective action plans.
- Customer orientation: Support in defining clear personas and developing a customer journey for a customized marketing identity.
- Practical implementation: Get a tried-and-tested content marketing strategy through exercises and worksheets and expand your specialist knowledge by discussing case studies.
Module 2 "Research"
- Topic research: Find relevant focus topics and get approaches on how to build your topic worlds.
- Data-driven prioritization: Learn to prioritize research results with numbers and get to know useful tools for planning.
- Practical working materials: Use checklists and worksheets to determine the value of theme worlds and sharpen your strategy.
Module 3 "Strategic topic planning"
- Theme world planning: Gain the ability to plan your own theme worlds including budget.
- Integration of external copywriters: Learn to integrate external copywriters and scale content.
- Structured topic planning: Use worksheets for effective briefing and a well thought-out topic planning model.
Module 4 "Content creation"
- Efficient briefing templates: Learn how to create functional briefing templates to save time and communicate clearly.
- SEO optimization: Create high-quality content for the readership and use SEO through keywords and WDF*IDF analyses.
- Conversion-optimized content: Develop content that converts through proper call-to-actions (CTA) and systematic upgrades.
Module 5 "Content Distribution"
- Visibility increase: Increase the visibility of your content in a targeted manner and reduce visitor costs.
- Distribution channels: Find the right channel so that your content reaches the desired target groups.
- Structured planning: Use our worksheets for structured planning of your content seeding.
Module 6 "Content Analysis"
- Content audit & content recycling: Learn methods to better evaluate your content and create new content from your existing content hub based on data.
- KPI understanding: Understand the most important KPIs and identify where you need to start for the biggest levers such as ranking, title and quality.
- Company goal pay-in: Learn how you can pay in with your content to achieve measurable success.
Learn from well-known industry experts: Robert Weller and contentbird
Through years of working with over 500 successful companies, we have developed a very practical content marketing method. We use this to help you find the right strategy for implementing your content marketing plans.
Robert Weller will be your mentor. Benefit from his knowledge of digital marketing, industry trends and practical tips for your perfect content marketing strategy in a live coaching session.
State certified continuing education
We are the first in Germany to offer you a state-recognized and certified distance learning course in content marketing. Our certified coaches offer you optimal support and practical training opportunities. Supported by weekly coaching sessions, effective instructional videos and directly applicable learning materials, you will expand your expertise in 6 weeks.
After successfully completing a final test, you will receive a nationally recognized certification - digitally, for your LinkedIn profile and by mail.
Become a certified digital content marketing expert
(+ 15.05. + 23.05. + 29.05. + 06.06. + 13.06. + 20.06.)
(early bird)
990€(regular)
(+ 27.06. + 04.07. + 11.07. + 18.07. + 25.07. + 08.08.)
(early bird)
990€(regular)
FAQs
You have questions, we have the answers. Here you will find an excerpt of the most frequently asked questions about the Digital Content Marketing Academy.
What is the Digital Content Marketing Academy?
The Digital Content Marketing Academy is a 6-week e-learning expert course.
We cover all the steps in content marketing from strategy, research and planning to distribution and analysis. The course helps you better understand current insights and trends in content marketing in context and recognize patterns. Our learning concept starts exactly where reference books and entertaining workshops leave off - a 6-week e-learning expert course that motivates and engages.
Your direct added value: feedback for your project, exciting insights into top strategies and valuable tips to take your content marketing to the next level.
What does the Digital Content Marketing Academy contain?
→ Live coaching
→ Instructional videos for a quick start
→ Checklists and preparatory tasks
→ Direct implementation in your project
→ Exclusive contentbird community
→ Valuable contacts for your professional network
In our LinkedIn group, you can network and exchange ideas with other participants. Get advice and tips from the group and contribute topics for discussion. For individual questions, your contentbird DCMA team will help you.
What makes the Digital Content Marketing Academy different from the other online courses?
The content and contentbird methodology are based on the insights and experience of Nicolai Kuban, the contentbird team and industry expert Robert Weller from their hundreds of customer projects. The course has evolved steadily over the years since 2018 and already celebrated its 30th launch anniversary in September 2022.
In our expert course you will learn in depth how to ask the right questions to master your requirements and challenges in top form.
What is the cost of participation?
There are different offers for corporations, medium-sized companies, freelancers and students, which we will discuss with you individually.
The 6-week course includes:
- 3 - 4 hours of time investment per week
- 6x coaching with recognized content marketing expert Robert Weller
- 12+ hours instructional videos
- 20+ learning materials
- state certification
Do you have more questions?
If there is still something unanswered for you, please feel free to contact us!