Content software for public institutions and offices
How contentbird supports public institutions with communication
Clear and accessible communication, promoting civic engagement, strengthening trust in public institutions
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Challenges in communicating public services and how contentbird helps
- Effective communication of important information
- Promoting citizen engagement
- Strengthening trust in public institutions
- Organization and publication of clear, accessible content
- Providing interactive content that encourages participation
- Emphasizing reliability and openness through transparent content
Added value of contentbird for public institutions
Efficient organization of content
contentbird makes it possible to organize important information efficiently and communicate it clearly.
Promoting civic engagement
contentbird supports the creation of content that encourages citizens to actively participate.
Strengthening trust
contentbird contributes to strengthening trust through transparent and trustworthy content.
FAQs
- How can contentbird help public institutions to communicate effectively?
- Answer: By organizing and publishing clear and accessible content that brings services and procedures closer to citizens.
- How does contentbird promote citizen engagement?
- Answer: By providing content that is geared towards interaction and encourages citizens to get actively involved.
- How can contentbird help to strengthen trust in public institutions?
- Answer: Through transparent and trustworthy content that emphasizes the reliability and openness of public services.
Our content marketing software supports the entire process
Integrated into the daily work of all stakeholders
- Common direction through centrally defined strategy accessible to all stakeholders
- Produce content that fits the target audience and business goals
- Systematize content production and become more efficient
- easily develop personas, content goals, CTAs, visions, guidelines, etc. with artificial intelligence
- AI Prompt Templates for Strategy
Features & Details
- Vision
- Content Story
- Communication target
- Brand promise
- Prioritized goal
- Guideline
- Personas
- Customer Journey Phases
- Content goals
- Call-To-Actions
Data-driven for maximum demand
- Develop ideas based on real demand and leverage content potentials
- Prioritize search terms and topics based on data
- Discover questions of the target group and content of the competition
- Artificial intelligence as sparring partner for keyword, W-questions research and inspirations
- KI Prompt Templates for Research
Features & Details
- Keyword research
- W-Questions Research
- Competitor analysis
- Inspiration through AI
- Traffic Forecast
- Potential Value Analysis
- Opportunity Assessment
Editorial calendar for team overview and drag-drop scheduling
- Overview of planned and already processed topics and contents
- Systematic processing of existing ideas through pipeline system
- Content calendar for planning meetings and efficient control of all relevant channels
- Artificial intelligence assists with idea generation, topic, editorial planning and briefing creation
- AI Prompt Templates for Planning
Features & Details
- Topics mind map
- Kanban
- Ideas pipeline
- Editorial plan
- Calendar planning
- Campaign planning
- Content archiving
- Asset Management
- Briefing creation
Create content collaboratively and intelligently together
- Transparency of all content incl. background information in a central system
- Quality assurance through individual release processes, processing status, comments
- Real-time support through data and artificial intelligence
- Create content easily with the help of artificial intelligence
- KI Promt templates for creation
Features & Details
- Content Editor (including website, social media)
- AI integration (colibri AI)
- Canva integration
- Release process
- Versioning/ historical tracking
- WDF/IDF analysis
- Readability and spelling check
- Duplicate check
Automated use of all relevant channels
- Time savings through targeted advance planning of publications
- Easy transfer to all relevant output systems (social, CMS, etc.)
- Internal distribution of content within the team
Features & Details
- Social media: LinkedIn, Facebook, Instagram, YouTube and Twitter
- Browser Extension for "Copy& Paste
- Sending by e-mail (Word, HTML, PDF) to e.g. agency or webmaster
- Open interfaces to third party solution
Evaluate content successes, reach and ROIs
- Gain insight into content that works and delivers ROI
- Carry out strategic target/actual comparison
- Visibility and traffic analyses for the derivation of measures
Features & Details
- Productivity measurement
- Google Analytics link
- Keyword Rankings with Google Search Console
- Strategic measurement
- Social media analysis
Further advantages of the contentbird software
How contentbird supports public institutions with communication
Public institutions and agencies face the challenge of communicating important information in a clear and accessible way. Content marketing can play a crucial role in bringing services and procedures closer to citizens. contentbird enables the efficient organization and publication of content that promotes citizen engagement, builds trust in public institutions and creates an informed public.
Challenges in communicating public services and how contentbird helps
- Effective communication of important information
- Promoting citizen engagement
- Strengthening trust in public institutions
How contentbird supports public institutions
- Organization and publication of clear, accessible content
- Providing interactive content that encourages participation
- Emphasizing reliability and openness through transparent content
Added value of contentbird for public institutions
- Efficient organization of content: contentbird makes it possible to organize important information efficiently and communicate it clearly.
- Promoting citizen engagement: contentbird supports the creation of content that encourages citizens to actively participate.
- Strengthening trust: contentbird contributes to strengthening trust through transparent and trustworthy content.