KI Content Marketing Academy

Bring the magic of artificial intelligence to your content marketing

Revolutionize the entire content process step-by-step within 6 weeks with the digital AI Content Marketing Academy to achieve more with less time and resources.

Secure your competitive advantage and get started now!

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Requirements

You work in marketing and see a great opportunity to use artificial intelligence profitably in your company or offer it as a service? Do you prefer practice and application over theory?

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Learning Methodology

Our interactive learning platform and hands-on coaching sessions will be your growth environment for several weeks, where you learn, apply, discuss and develop efficiently.

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Aim of the Academy

You will then be able to use AI in content marketing as a competitive advantage and leverage it for you and your goals: faster strategy, research, planning, and content execution.

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2,800+ participants producing content with our Academies that gets results

Proportion of market experts for whom AI is a driver of success (SRH Berlin study)
72%
Companies experimenting with AI but not implementing it (Accenture).
60%
Companies that want to use AI more in marketing (study SRH Berlin)
91%

Master the combination of man and machine - become unbeatable...

  • Put aside the fear of artificial intelligence in marketing and understand AI as a productive addition
  • Write prompts (commands) and briefings that work and deliver the best possible results
  • Be able to use different AI software solutions
  • systematically develop content with AI and already achieve usable results for your marketing
  • save valuable time every day at your work and expand your own knowledge

Artificial intelligence reduces costs, creates speed and increases profitability

Content marketing teams that rely on artificial intelligence already have competitive advantages.

Implementation, profitability pressures, and a shortage of skilled workers, make the successful implementation of content marketing even more challenging.

Lack of time, low budgets for external resources, and a lack of creativity are resolved through the use of artificial intelligence.

How does your company solve the current marketing challenge?

  • Solution of the resource problems and head free for the essentials
  • Create more quality content at a lower cost per creation
  • Intelligent sparring partner for daily business in the entire content process
  • Relief of the existing team in case of writing and creativity blockades
  • Leverage your own time, increase productivity and leverage growth potentials

Four intensive modules get you started

Module 1 "Mindset": Strategic Basics & Background Knowledge

  • The strategic basics you currently lack to become productive with AI
  • Think quickly and effectively like an AI content marketer without wasting a lot of time on trial and error
  • Avoid all stumbling blocks & thinking errors right from the start to get straight into practice

Module 2 "Practice": Application & AI practical examples

  • Understand which content formats can be optimally developed with the help of AI.
  • Understand the four essential steps (Briefing/Prompt, Iterations, Content Refinement, Scaling).
  • fundamental knowledge for building an effective content AI process from strategy to analysis

Module 3 "Tools": Use of technologies & AI tools

  • work with various AI tools such as contentbird AI Assistant etc. and simplify your life as a content marketer
  • Mastering the use of AI tools: Setting, using, formulating and providing information correctly
  • Deliver 10x faster output with high quality: generate new ideas, planning, strategies, headlines, introductions, outlines, blog articles, social posts and more with AI.

Additional module "AI Law": Legal Fundamentals of AI

  • Understand what legal ground rules and gray areas exist for the use of AI technologies.
  • Use legal benchmarks as a quality feature and protection against legal violations
  • Expand your knowledge of AI-compliant data protection setups and basic rules of copyright law in connection with AI use (lawyer Dominik Schmidt, IT, data protection and copyright law)

Marketeers who are already successfully using artificial intelligence according to our methodology

Practical, time-efficient, interactive - with the DCMA, everyone gets the ideal insight and input to take their content marketing to the next level.

Lisa-Alexa Kopka
Online Marketing Manager
Case Study

The Content Marketing Academy by Contentbird has helped us to significantly improve our internal processes from planning to production and distribution to the efficiency analysis of content. Besides that, we also got to know new approaches that we are already successfully implementing in content production for our customers. An all-round successful concept of content marketing software and academy!

Markus Siebert
Head of Marketing & Content
Case Study
Agencies

"The AI platform AI Assistant has not only helped us to create content, but also to define personas and develop topic clusters. AI Assistant has helped us tremendously in saving time and resources as the artificial intelligence allows us to produce content faster and more efficiently. We are also impressed by the platform's user-friendliness and continuous development."

E-Commerce

"With AI Assistant, we can turn long texts into concise social media posts, as well as short product descriptions into longer, easy-to-read posts. And all in a short time with little effort!"

Sarah Petautschnig
Online Marketing Manager
Case Study
Agencies

"We now use AI Assistant every day and AI has become an integral part of our day-to-day work in content marketing. From briefing and text creation to correction loops, AI Assistant is a welcome helper that speeds up and simplifies processes."

E-Commerce

"On the one hand, AI Assistant helps us to save valuable time, which we can then use in other areas. On the other hand, the AI supports us by breaking up text blocks and enabling us to work more creatively."

Alexander Kaeding
Online Marketing Manager
Case Study
B2B SMEs

"AI Assistant is a reliable tool that allows me to quickly create high-quality content for social media and websites. It gives me the opportunity to manage my time better and work more efficiently."

Ina Goebel
Content Marketing Manager
Case Study

(Almost) every content challenge can be implemented more qualitatively and time-saving with AI with the right knowledge

Output the list of common terms in the content

Analysis

Erstelle eine Liste der häufigst genannten Begriffe inkl. Intent des Textes: {editorContent}

Determine the sentiment of the content

Analysis

Bestimme das Sentiment des Textes: {editorContent}

Create outline for content

Content creation

Schreibe eine Gliederung zu {title} und dem Briefing: {briefing}

Create full text for content

Content creation

Schreibe einen vollständigen Text mit {targetWordcount} Wörtern auf Basis des Titels: {title}, des vorhandenen Briefings: {briefing}, der zu nutzenden Begriffe: {performanceKeywords}

Create facts and statistics about the content

Content creation

Create a list of the top 10 facts, statistics, and trends about {contentStory}, including their sources

Write paragraph

Content creation

Erstelle einen Paragraphen zum Thema: {topic}

Product description with product data

Content creation

Create a product description from {briefing} and {editorContent} for an online store

Paragraph rewrite

Optimization

Rephrase the following paragraph 5 different ways to avoid repetition without changing the meaning: xxx

Suggest additional terms for expansion

Research

Gib zusätzliche Suchbegriffe aus, die ich in folgendem Text aufgreifen kann: {editorContent}

Research relevant keywords

Research

Erstelle eine Liste von relevanten Begriffen zu: {title} - die Begriffe {performanceKeywords} können als Inspiration berücksichtigt werden (jedoch nicht wiederholen)

Create Meta Description for Content

SEO

Erstelle 5 eindeutige Meta Descriptions mit maximal 150 Zeichen für den folgenden Text: {editorContent}

Create suggestions for content titles

Title creation

Erstelle 5 eindeutige, beschreibende Titel mit maximal 60 Zeichen für den folgenden Text: {editorContent}

Translate content into target language

Translation

Übersetze den Text in die Sprache {contentLanguage}: {editorContent}

Create tweets based on the content

Marketing

Erstelle 3 Tweets (mit jeweils maximal 275 Zeichen) zur Bewerbung des Textes inkl. relevanter Emojis und Hashtags: {editorContent}

Create Linkedin posts based on the content

Marketing

Erstelle 3 Linkedin Beiträge zur Bewerbung des Textes inkl. relevanter Emojis und Hashtags: {editorContent}

Create Facebook posts based on the content

Marketing

Erstelle 3 Facebook Beiträge zur Bewerbung des Textes inkl. relevanter Emojis und Hashtags: {editorContent}

Create newsletter introduction based on content

Marketing

Erstelle eine kurze Einleitung für einen Newsletter zur Bewerbung des Textes: {editorContent}

Email for content marketing

Marketing

Erstelle eine kurze E-Mail zur Bewerbung des Textes: {{editorContent}}

Internal Slack message to share the content

Marketing

Erstelle eine kurze interne Slack Nachricht (per Du) an das Team und rufe zum Lesen und Teilen meines Artikels auf der URL: {url}

Create summary of the content

Summary

Erstelle eine Zusammenfassung von 100 Wörtern des folgenden Textes: {editorContent}

Create bullet points from content

Summary

Erstelle 10 Stichpunkte zu dem Text: {editorContent}

SEO optimized title

SEO

Create 5 unique, SEO optimized titles with a maximum of 60 characters for the following text {editorContent}.

Title from theme

Title creation

Suggest 5 catchy headings for {topic}.

More creative text

Optimization

Make the following content more creative {editorContent}

Simple language

Optimization

Simplify the following content and make it easy to read for grade 6 children. {editorContent}

Elaborate core statement

Optimization

Kürzen Sie den überflüssigen Teil und bringen Sie den folgenden Inhalt auf den Punkt: {editorContent}

Optimize grammar

Optimization

Improve the grammar of the following text and give me suggestions (if any) {editorContent}

CTA from text

Marketing

Write a meaningful CTA for {editorContent}

CTA from title

Marketing

Write a meaningful CTA for {title}

CTA from keyword

Marketing

Write a meaningful CTA for {performanceKeywords}

FAQ / Questions based on the title

Content creation

Erstelle eine Liste von 5 häufig gestellten Fragen auf der Grundlage des folgenden Titels: {title}

FAQ / Questions based on keywords

Content creation

Erstelle eine Liste von 5 häufig gestellten Fragen auf der Grundlage des folgenden Keywords: {performanceKeywords}

FAQ / Questions based on briefing

Content creation

Erstelle eine Liste von 5 häufig gestellten Fragen auf der Grundlage des folgenden Briefings: {briefing}

Create hashtags

Marketing

Suggest 10 hashtags to {editorContent} for my social post

Internal Slack message to share the content

Erstelle eine kurze interne Slack Nachricht (per Du) an das Team und rufe zum Lesen und Teilen meines Artikels auf der URL: {url}

Simple language

Simplify the following content and make it easy to read for grade 6 children. {editorContent}

Create tweets based on the content

Erstelle 3 Tweets (mit jeweils maximal 275 Zeichen) zur Bewerbung des Textes inkl. relevanter Emojis und Hashtags: {editorContent}

Create bullet points from content

Erstelle 10 Stichpunkte zu dem Text: {editorContent}
KI Content Marketing Academy

Learn from experienced industry experts: Stefan von Gagern and contentbird



Through years of working with over 500 successful companies, we have developed a very practical content marketing method, which we are now expanding to include artificial intelligence.

Stefan von Gagern will be your mentor. Benefit from his knowledge in digital marketing in live coaching, get industry trends and practical tips for the application of artificial intelligence in content marketing.

About your AI mentor Stefan von Gagern:

- tech journalist for over 20 years, creates digital content from LinkedIn posts to blogs, mail campaigns, landing pages and whitepapers. He hosts his own podcast "Taking Care of Content"

- implemented content projects for well-known clients such as Adobe, PayPal, Sage, Amazon, OMR Reviews and Xing

- his focus is on the meaningful use of the potential of artificial intelligence in content marketing for goals such as personalization and efficiency

Secure space now

Who is the KI Content Marketing Academy suitable for?

Marketing Manager

In established companies who want to further their education to add tremendous value to their business with AI content marketing capability.

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Self-employed and freelancers,

who want to acquire the know-how of AI content marketing for their own business in order to be able to market themselves better with it.

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Agency owner:inside,

Who want to build a future-proof business model in terms of content with the help of AI content marketing

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Take advantage of the mega trend artificial intelligence and choose your appointment:

Live dates
Location
Availability
Investment
Secure space now
15.05.2024
(22.05. + 05.06. + 19.06.)
online
sold out

790€ net
04.09.2024
(09.09. + 11.09. + 25.09.)
online
Seats available
Early Bird: 690€ net
(regular: 790€ net )
06.11.2024
(13.11. + 20.11. + 04.12.)
online
Seats available
Early Bird: 690€ net
(regular: 790€ net )

Video learning platform

(incl. records)

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3 Online live trainings

3x approx. 120 minutes with Stefan von Gagern

+ 2x software training (optional)

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Documents / Hand-Outs

for sustainable implementation

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Access to AI software

such as AI Assistant

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Certificate of Participation

Expression and for LinkedIn

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Exchange

with us and other participants

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Ready to use artificial intelligence in content marketing?

The first step to successful learning you take with one click:
Start now

FAQs

You have questions, we have the answers. Here you will find an excerpt of the most frequently asked questions about the Digital Content Marketing Academy.

00.

I'm not producing content yet, does the Academy still make sense?

Absolutely, because content is the core of digital visibility. The use of artificial intelligence in content production is now making the creation of high-quality content easier and faster than ever before for many marketers.

00.

I have not worked with AI (e.g. Chat GPT) before, is the Academy also for beginners?

Yes, we have been asked hundreds of times how AI can be used in content marketing. The Academy takes you through the basics and shows you step by step how it works in practice.

00.

I'm already advanced and using AI tools in content creation - am I still taking something away?

Yes. Together with our expert speaker Stefan von Gagern, we have created a course that also provides advanced users with good impetus and useful tools.

00.

How much time do I have to plan for the Academy?

Plan to spend at least 6 hours learning and 6 hours applying. So if you take just one or two full working days, you'll be taking a big step forward.

00.

I am a manager and have a large team. Can we participate with more than one person?

We only have a limited number of places for each run of the Academy, so we check carefully whether participants are a good fit for us and will receive high added value. If this is the case, several people from one company can also participate.

Do you have more questions?

If there is still something unanswered for you, please feel free to contact us!