Be a certified content marketing expert in 6 weeks

In contentbird's Digital Content Marketing Academy, everyone becomes an expert! Learn from experienced professionals and develop the best strategies to reach your content marketing goals even faster. Since 2018, more than 2,200 marketers have gone through the Digital Content Marketing Academy and taken their content marketing to the next level.

Our customers


Are you interested in content marketing and want to improve your skills? Then the contentbird Academy is just right for you.

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Learning concept

Our interactive learning platform and coaching sessions will be your learning environment for 6 weeks where you will receive valuable feedback on your strategies, planning and content.

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You'll get immediately actionable top strategies and inspiring tips to identify patterns and apply your newfound knowledge directly to your project.

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Learn from well-known industry experts

At the Digital Content Marketing Academy, you'll gain maximum knowledge and the greatest possible practical relevance for your continuing education in a short amount of time. Through years of working with over 500 successful companies, we have developed a very practical content marketing method. With this we help you to find the right strategy for the implementation of your plans in content marketing.

Robert Weller will become your mentor, with whom you will discuss exciting industry trends and practical tips for tomorrow's creative business in a live coaching session. You can also benefit from the feedback of other participants!

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Over 500 companies learning with the Digital Content Marketing Academy


What to expect in the course

Look forward to 6 intensive weeks of learning that will help you take your content marketing expertise to the next level. Expand and deepen your knowledge in one of the most forward-looking marketing disciplines.

Learn to use content marketing more efficiently and to implement it in a target-oriented way. Because relevant and target group-specific content will give you the sustainable boost to achieve better results in the long term.

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Practical, time-efficient, interactive - with the DCMA, everyone gets the ideal insight and input to take their content marketing to the next level.

Lisa-Alexa Kopka
Online Marketing Manager
Case Study

The Content Marketing Academy by Contentbird has helped us to significantly improve our internal processes from planning to production and distribution to the efficiency analysis of content. Besides that, we also got to know new approaches that we are already successfully implementing in content production for our customers. An all-round successful concept of content marketing software and academy!

Markus Siebert
Head of Marketing & Content
Case Study

At the beginning of the Academy, I was convinced that I already knew my way around content marketing pretty well. After successfully completing the training, I was able to optimise the entire structure of Ratbacher Content Marketing - from vision and strategy to analysis. Now I understand even better what positive effects content marketing offers and how it can achieve sustainable success for our company.

Catherine Aganina
Marketing Manager
Case Study

Content Marketing Academy - Top! I took part in the Content Marketing Academy and found it really great. The content is well prepared, very comprehensive and practical and even as an advanced participant you learn a lot. My only deduction was that I had hoped for more interactivity. Involve the participants more, especially in the live sessions, and demand a mutual exchange of experiences... This is rather left to the participants and their own activism, here the course leaders could demand / push / lead a bit more. But that's complaining on a high level, all in all a really great course!

Kristin Rosenov
Senior Marketing Manager
Case Study

State certified continuing education

We are the first in Germany to offer you a state-recognized and certified distance learning course in content marketing. Our certified coaches offer you optimal support and practical training opportunities. Supported by weekly coaching sessions, effective instructional videos and directly applicable learning materials, you will expand your expertise in 6 weeks.

After successfully completing a final test, you will receive a nationally recognized certification - digitally, for your LinkedIn profile and by mail.

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Be better positioned for your future

Practical added value

The newly acquired knowledge can be applied effectively and directly in your everyday work.

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Social Learning

Teamwork also pays off in terms of learning and application. Your colleagues motivate each other and you benefit from new industry contacts in the long term.

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Accompanied support

Our team personally ensures that you and your team are involved from the beginning and that learning is so successful.

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You have questions, we have the answers. Here you will find an excerpt of the most frequently asked questions about the Digital Content Marketing Academy.


What is the Digital Content Marketing Academy?

The Digital Content Marketing Academy is a 6-week e-learning expert course.

We cover all the steps in content marketing from strategy, research and planning to distribution and analysis. The course helps you better understand current insights and trends in content marketing in context and recognize patterns. Our learning concept starts exactly where reference books and entertaining workshops leave off - a 6-week e-learning expert course that motivates and engages.

Your direct added value: feedback for your project, exciting insights into top strategies and valuable tips to take your content marketing to the next level.


What does the Digital Content Marketing Academy contain?

→ Live coaching

→ Instructional videos for a quick start

→ Checklists and preparatory tasks

→ Direct implementation in your project

→ Exclusive contentbird community

→ Valuable contacts for your professional network 

In our LinkedIn group, you can network and exchange ideas with other participants. Get advice and tips from the group and contribute topics for discussion. For individual questions, your contentbird DCMA team will help you.


What makes the Digital Content Marketing Academy different from the other online courses?

The content and contentbird methodology are based on the insights and experience of Nicolai Kuban, the contentbird team and industry expert Robert Weller from their hundreds of customer projects. The course has evolved steadily over the years since 2018 and already celebrated its 30th launch anniversary in September 2022. 

In our expert course you will learn in depth how to ask the right questions to master your requirements and challenges in top form.


What is the cost of participation?

There are different offers for corporations, medium-sized companies, freelancers and students, which we will discuss with you individually.

The 6-week course includes:

- 3 - 4 hours of time investment per week

- 6x coaching with recognized content marketing expert Robert Weller

- 12+ hours instructional videos

- 20+ learning materials

- state certification

Do you have more questions?

If there is still something unanswered for you, please feel free to contact us!