Agency | Content Operations Software

"A platform for central and professional collaboration"

"With contentbird's clear operations software, everyone in our team knows what they have to do at any given moment and where to find related information. What can I say? The tool is just super practical."

Lydia Hagen
Content Experience Team Leader

Success with contentbird

Problem

The exchange via email with external customers was extremely difficult. Documents, feedback and important information were often lost. Internal communication and workflows in the team also suffered under these circumstances.

Destination

Centralizing our common work steps to create uniform workflows and bring more order to customer feedback. Clear processes and structures in the team should ensure faster processes and efficient work.

Solution & Results

All work steps are on the same platform. Both employees and external customers have access to it, which makes it much easier to coordinate and manage shared documents and feedback.

Key Learnings

00.

Centralized work increases the quality of feedback

Thanks to the central platform, there are no more problems with saving, updating or sharing documents with colleagues offline. 

Both our customers and team members have access and can use the Operations software for better communication and feedback gathering. 

This saves us tedious email correspondence, lengthy writing and many different offline text documents.

00.

Uniform processes ensure structured work across all instances

We were finally able to integrate uniform workflows into our work. This has improved communication within the team as well as with external decision-makers. 

We work in a more structured way and always know where important documents or necessary information is located. We always find up-to-date versions of all documents on the shared storage.

00.

Standardized workflows and layouts for an efficient daily work routine

Since we started using contentbird's layouts, we work even faster and more efficiently as a team. 

It is clearly specified which employee is responsible for which work steps and everyone knows what needs to be done. We can now plan, create and publish content better together.

Agencies
"With contentbird's clear operations software, everyone in our team knows what they have to do at any given moment and where to find related information. What can I say? The tool is just super practical."
Lydia Hagen
Content Experience Team Leader
Conclusion

Lydia Hagen's conclusion on Operations Software

Our biggest challenge has always been the secure coordination with the customers. 

Since we always sent a lot of texts and documents to our customers by email and had to incorporate their feedback afterwards, we could not really afford any mistakes in this respect. 

Nevertheless, there were often difficulties in finding the right version of a document and bringing the other employees up to date.

We now keep a perfect eye on all channels and content

Since we started using Operations Software, we and our customers have a centralized location where the entire team can find the most up-to-date versions of all documents online. 

We now keep perfect track of all channels and content and can collaborate transparently within the team and with external decision-makers. 

Finally, we have a uniform system for internal coordination. Thanks to the predefined workflows, every employee has an area of responsibility, structured briefings and we all work with a clear focus. 

With Operations Software, we can rely on a standardized structure and a central point of contact. 

That's why we were all quickly familiar with the new tool and its functions. Our contacts at contentbird supported us and patiently answered all our questions about the operations software.

About xpose360 GmbH

xpose360 GmbH combines the most performance-boosting channels in the online marketing mix under one roof. 

The team consists of 90 dedicated online marketing experts and specializes in the disciplines of SEO, PPC marketing, performance and affiliate marketing, online editorial, content marketing and UI/UX design. 

The cornerstones of the work are proactivity, innovation and quality rather than quantity. 

This is reflected in the daily business, in that xpose360 forms an unbeatable, motivated team for each area.

"With contentbird's clear operations software, everyone in our team knows what they have to do at any given moment and where to find related information. What can I say? The tool is just super practical."
Lydia Hagen
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Content Experience Team Leader

In addition to its wide range of services, xpose360 also supports various online marketing trade events and develops its own online marketing service tools. 

Once a year, interested parties are also invited to the "Digital Tomorrow" online marketing conference at the company's Augsburg site. 

For both customers and key decision-makers in the online marketing industry, the focus is clearly on knowledge transfer and networking. 

Thus, xpose360 is committed to active exchange and shared learning in relation to online marketing on an annual basis.

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"A platform for central and professional collaboration"

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