Content marketing software for PR managers

Content marketing software for PR managers

With contentbird, PR managers increase their effectiveness through improved communication tools, optimized processes and increased media engagement.

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Content marketing software for PR managers free of charge!

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  • already over 2,000 satisfied users  
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Overcoming challenges in public relations

  • Creation and distribution of effective press releases
  • Fast and consistent response in times of crisis
  • Establishing and maintaining media relations
  1. Use of contentbird for optimized press releases
  2. Using contentbird for efficient crisis communication
  3. Using contentbird to improve media relationship management

Added value of contentbird for PR managers

Optimization of press releases

Use contentbird to design, plan and distribute your press releases, resulting in increased media visibility.

Improve crisis communication

With contentbird, you can react quickly and coherently to crisis situations by using prepared content and automated processes.

Strengthening media relations

Benefit from contentbird's contact management tools that make it easy for you to cultivate media relationships and drive engagement.

FAQs

  1. How can contentbird help PR managers create more effective press releases? Answer: contentbird offers tools for creating, planning and distributing press releases that increase visibility and media exposure.
  2. How does contentbird support crisis communication? Answer: contentbird enables PR managers to react quickly to crisis situations by providing templates and automation tools for fast and coherent communication flows.
  3. What advantages does contentbird offer for relationship management with the media? Answer: contentbird facilitates the management of media contacts and the tracking of interactions to build strong relationships with journalists and influencers.

Our content marketing software supports the entire process

Integrated into the daily work of all stakeholders

  • Common direction through centrally defined strategy accessible to all stakeholders
  • Produce content that fits the target audience and business goals
  • Systematize content production and become more efficient
  • easily develop personas, content goals, CTAs, visions, guidelines, etc. with artificial intelligence
  • AI Prompt Templates for Strategy

Features & Details

  • Vision
  • Content Story
  • Communication target
  • Brand promise
  • Prioritized goal
  • Guideline
  • Personas
  • Customer Journey Phases
  • Content goals
  • Call-To-Actions

Data-driven for maximum demand

  • Develop ideas based on real demand and leverage content potentials
  • Prioritize search terms and topics based on data
  • Discover questions of the target group and content of the competition
  • Artificial intelligence as sparring partner for keyword, W-questions research and inspirations
  • KI Prompt Templates for Research

Features & Details

  • Keyword research
  • W-Questions Research
  • Competitor analysis
  • Inspiration through AI
  • Traffic Forecast
  • Potential Value Analysis
  • Opportunity Assessment

Editorial calendar for team overview and drag-drop scheduling

  • Overview of planned and already processed topics and contents
  • Systematic processing of existing ideas through pipeline system
  • Content calendar for planning meetings and efficient control of all relevant channels
  • Artificial intelligence assists with idea generation, topic, editorial planning and briefing creation
  • AI Prompt Templates for Planning

Features & Details

  • Topics mind map
  • Kanban
  • Ideas pipeline
  • Editorial plan
  • Calendar planning
  • Campaign planning
  • Content archiving
  • Asset Management
  • Briefing creation

Create content collaboratively and intelligently together

  • Transparency of all content incl. background information in a central system
  • Quality assurance through individual release processes, processing status, comments
  • Real-time support through data and artificial intelligence
  • Create content easily with the help of artificial intelligence
  • KI Promt templates for creation

Features & Details

  • Content Editor (including website, social media)
  • AI integration (colibri AI)
  • Canva integration
  • Release process
  • Versioning/ historical tracking
  • WDF/IDF analysis
  • Readability and spelling check
  • Duplicate check

Automated use of all relevant channels

  • Time savings through targeted advance planning of publications
  • Easy transfer to all relevant output systems (social, CMS, etc.)
  • Internal distribution of content within the team

Features & Details

  • Social media: LinkedIn, Facebook, Instagram, YouTube and Twitter
  • Browser Extension for "Copy& Paste
  • Sending by e-mail (Word, HTML, PDF) to e.g. agency or webmaster
  • Open interfaces to third party solution

Evaluate content successes, reach and ROIs

  • Gain insight into content that works and delivers ROI
  • Carry out strategic target/actual comparison
  • Visibility and traffic analyses for the derivation of measures

Features & Details

  • Productivity measurement
  • Google Analytics link
  • Keyword Rankings with Google Search Console
  • Strategic measurement
  • Social media analysis

Further advantages of the contentbird software

With contentbird, brand managers master the art of brand management using advanced planning, analysis and communication tools.

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With contentbird, PR managers increase their effectiveness through improved communication tools, optimized processes and increased media engagement.

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With contentbird, social media managers are able to optimize their work processes and maximize engagement through data-driven content.

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With contentbird, content marketing teams reach a new level of efficiency in their strategy development and implementation, supported by precise data analysis and comprehensive performance tracking.

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With contentbird, online editors increase their productivity and effectiveness with advanced tools for SEO, engagement analysis and content management.

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With contentbird, HR and employer branding teams optimize their talent acquisition and retention strategies through targeted and engaging content.

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With contentbird, content marketing managers optimize their content strategies through advanced planning, analysis and collaboration tools.

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With contentbird, CMOs and marketing executives increase their marketing efficiency with integrated tools that simplify planning, execution and analysis.

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Content marketing software for PR managers

With contentbird, PR managers increase their effectiveness through improved communication tools, optimized processes and increased media engagement.

contentbird offers specialized tools that help PR managers create more effective press releases. These tools support the creation, planning and distribution of content to increase visibility and media presence.

When it comes to crisis communication, contentbird enables a quick and coherent response. Templates and automation tools allow PR managers to respond efficiently to crisis situations, ensuring consistent and timely communication.

For relationship management with the media, contentbird facilitates the management of media contacts and the tracking of interactions. This helps to build and maintain strong relationships with journalists and influencers.

Overall, contentbird supports PR managers by providing tools for optimized press releases, improved crisis communication and stronger media relations, thereby increasing the overall effectiveness of PR work.