Content software for HR & employer branding
With contentbird, HR and employer branding teams optimize their talent acquisition and retention strategies through targeted and engaging content.
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Content software for HR & employer branding get to know us for free!
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- full functionality
- no credit card data or similar necessary
- already over 2,000 satisfied users
Effective employer branding and increasing employee engagement
- Building and maintaining a strong employer brand
- Lack of engagement and communication with current employees
- Difficulties in communicating internal initiatives effectively
- Use of contentbird for the creation and distribution of branding content
- Use of contentbird to promote internal communication and employee loyalty
- Using contentbird to effectively plan and implement internal communication campaigns
Added value of contentbird for HR & employer branding teams
Strengthen employer branding
Use contentbird to emphasize your corporate culture with targeted content and be perceived as an attractive employer.
Increase employee loyalty through content
With contentbird, you develop content that employees value and that leads to greater loyalty and satisfaction.
Improve internal communication
Benefit from contentbird's tools to effectively plan and execute internal campaigns, increasing visibility and engagement.
FAQs
- How can contentbird help HR teams build a strong employer brand? Answer: contentbird provides tools that enable HR teams to create engaging content that emphasizes company culture and attracts talent.
- How does contentbird help improve employee retention through content? Answer: By providing tools to create and manage content that employees value and that promotes a positive company culture, contentbird helps to strengthen employee retention.
- What advantages does contentbird offer for the communication of internal initiatives? Answer: contentbird makes it easier to plan and publish content for internal campaigns, which improves visibility and engagement for HR initiatives.
Our content marketing software supports the entire process
Integrated into the daily work of all stakeholders
- Common direction through centrally defined strategy accessible to all stakeholders
- Produce content that fits the target audience and business goals
- Systematize content production and become more efficient
- easily develop personas, content goals, CTAs, visions, guidelines, etc. with artificial intelligence
- AI Prompt Templates for Strategy
Features & Details
- Vision
- Content Story
- Communication target
- Brand promise
- Prioritized goal
- Guideline
- Personas
- Customer Journey Phases
- Content goals
- Call-To-Actions
Data-driven for maximum demand
- Develop ideas based on real demand and leverage content potentials
- Prioritize search terms and topics based on data
- Discover questions of the target group and content of the competition
- Artificial intelligence as sparring partner for keyword, W-questions research and inspirations
- KI Prompt Templates for Research
Features & Details
- Keyword research
- W-Questions Research
- Competitor analysis
- Inspiration through AI
- Traffic Forecast
- Potential Value Analysis
- Opportunity Assessment
Editorial calendar for team overview and drag-drop scheduling
- Overview of planned and already processed topics and contents
- Systematic processing of existing ideas through pipeline system
- Content calendar for planning meetings and efficient control of all relevant channels
- Artificial intelligence assists with idea generation, topic, editorial planning and briefing creation
- AI Prompt Templates for Planning
Features & Details
- Topics mind map
- Kanban
- Ideas pipeline
- Editorial plan
- Calendar planning
- Campaign planning
- Content archiving
- Asset Management
- Briefing creation
Create content collaboratively and intelligently together
- Transparency of all content incl. background information in a central system
- Quality assurance through individual release processes, processing status, comments
- Real-time support through data and artificial intelligence
- Create content easily with the help of artificial intelligence
- KI Promt templates for creation
Features & Details
- Content Editor (including website, social media)
- AI integration (contentbird AI)
- Canva integration
- Release process
- Versioning/ historical tracking
- WDF/IDF analysis
- Readability and spelling check
- Duplicate check
Automated use of all relevant channels
- Time savings through targeted advance planning of publications
- Easy transfer to all relevant output systems (social, CMS, etc.)
- Internal distribution of content within the team
Features & Details
- Social media: LinkedIn, Facebook, Instagram, YouTube and Twitter
- Browser Extension for "Copy& Paste
- Sending by e-mail (Word, HTML, PDF) to e.g. agency or webmaster
- Open interfaces to third party solution
Evaluate content successes, reach and ROIs
- Gain insight into content that works and delivers ROI
- Carry out strategic target/actual comparison
- Visibility and traffic analyses for the derivation of measures
Features & Details
- Productivity measurement
- Google Analytics link
- Keyword Rankings with Google Search Console
- Strategic measurement
- Social media analysis
Further advantages of the contentbird software
Content marketing software for HR & employer branding
With contentbird, HR and employer branding teams optimize their talent acquisition and retention strategies through targeted and engaging content.
contentbird supports HR teams in developing a strong employer brand. Using specialized content creation tools, the HR team can generate content that effectively communicates the corporate culture and attracts potential talent.
Furthermore, contentbird facilitates employee retention. By providing tools that create content that employees value and that promote a positive corporate culture, contentbird helps to increase employee engagement and satisfaction.
contentbird also offers significant advantages when communicating internal initiatives. The software facilitates the planning and publication of content for internal campaigns, which improves visibility and engagement for HR initiatives and thus makes internal communication more effective.
Overall, contentbird enables HR and employer branding teams to strengthen their employer brand, promote employee loyalty through valuable content and improve internal communication through effective campaigns.