Companies invest money and resources in creating digital content to attract and convert visitors to their websites and online stores. However, since not every website visitor or reader has an immediate purchase intention, but often wants to inform themselves first, marketers have to find creative solutions to use content to boost sales - and thus transfer target groups from the information phase directly to purchase. This can be achieved with innovative content formats and customer-centric interaction between companies and target groups along the customer journey.

Andreas Eisemann, Chief Revenue Officer at contentbird, uses exciting use cases to show how companies can achieve this with their digital content.