Content software for retail and e-commerce
How contentbird strengthens retail and e-commerce
Targeted content marketing for growth and customer loyalty
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Overcoming challenges in retail and e-commerce through content marketing
- Successful positioning in online retail
- New customer acquisition and customer retention
- Efficient planning and distribution of content
- Planning and distribution of content via various channels
- Creation of targeted and appealing content for customer loyalty
- Optimizing the content strategy with efficient tools
Added value of contentbird for retail and e-commerce
Planning via various channels
contentbird enables effective content planning and distribution across multiple channels to reach a wide audience.
Customer loyalty through content
contentbird supports the creation of targeted content that strengthens customer loyalty.
Optimization of the content strategy
contentbird offers tools for optimizing content strategy and analyzing content performance.
FAQs
- How can contentbird help retailers to be successful in online retail?
- Answer: By planning and distributing content across multiple channels to reach a wide audience and drive customer loyalty.
- What role does content marketing play for e-commerce platforms?
- Answer: It supports the acquisition of new customers and the strengthening of customer loyalty through targeted and appealing content.
- How does contentbird optimize the content strategy for retail and e-commerce?
- Answer: Through efficient tools for content planning and analysis that enable a targeted approach.
Our content marketing software supports the entire process
Integrated into the daily work of all stakeholders
- Common direction through centrally defined strategy accessible to all stakeholders
- Produce content that fits the target audience and business goals
- Systematize content production and become more efficient
- easily develop personas, content goals, CTAs, visions, guidelines, etc. with artificial intelligence
- AI Prompt Templates for Strategy
Features & Details
- Vision
- Content Story
- Communication target
- Brand promise
- Prioritized goal
- Guideline
- Personas
- Customer Journey Phases
- Content goals
- Call-To-Actions
Data-driven for maximum demand
- Develop ideas based on real demand and leverage content potentials
- Prioritize search terms and topics based on data
- Discover questions of the target group and content of the competition
- Artificial intelligence as sparring partner for keyword, W-questions research and inspirations
- KI Prompt Templates for Research
Features & Details
- Keyword research
- W-Questions Research
- Competitor analysis
- Inspiration through AI
- Traffic Forecast
- Potential Value Analysis
- Opportunity Assessment
Editorial calendar for team overview and drag-drop scheduling
- Overview of planned and already processed topics and contents
- Systematic processing of existing ideas through pipeline system
- Content calendar for planning meetings and efficient control of all relevant channels
- Artificial intelligence assists with idea generation, topic, editorial planning and briefing creation
- AI Prompt Templates for Planning
Features & Details
- Topics mind map
- Kanban
- Ideas pipeline
- Editorial plan
- Calendar planning
- Campaign planning
- Content archiving
- Asset Management
- Briefing creation
Create content collaboratively and intelligently together
- Transparency of all content incl. background information in a central system
- Quality assurance through individual release processes, processing status, comments
- Real-time support through data and artificial intelligence
- Create content easily with the help of artificial intelligence
- KI Promt templates for creation
Features & Details
- Content Editor (including website, social media)
- AI integration (contentbird AI)
- Canva integration
- Release process
- Versioning/ historical tracking
- WDF/IDF analysis
- Readability and spelling check
- Duplicate check
Automated use of all relevant channels
- Time savings through targeted advance planning of publications
- Easy transfer to all relevant output systems (social, CMS, etc.)
- Internal distribution of content within the team
Features & Details
- Social media: LinkedIn, Facebook, Instagram, YouTube and Twitter
- Browser Extension for "Copy& Paste
- Sending by e-mail (Word, HTML, PDF) to e.g. agency or webmaster
- Open interfaces to third party solution
Evaluate content successes, reach and ROIs
- Gain insight into content that works and delivers ROI
- Carry out strategic target/actual comparison
- Visibility and traffic analyses for the derivation of measures
Features & Details
- Productivity measurement
- Google Analytics link
- Keyword Rankings with Google Search Console
- Strategic measurement
- Social media analysis
Further advantages of the contentbird software
How contentbird strengthens retail and e-commerce
At a time when online retail is booming, retailers and e-commerce platforms can attract and retain customers through targeted content marketing. With contentbird, content can be planned and distributed across multiple channels to reach a wide audience.
Overcoming challenges in retail and e-commerce through content marketing
- Successful positioning in online retail
- New customer acquisition and customer retention
- Efficient planning and distribution of content
How contentbird strengthens retail and e-commerce
- Planning and distribution of content via various channels
- Creation of targeted and appealing content for customer loyalty
- Optimizing the content strategy with efficient tools
Added value of contentbird for retail and e-commerce
- Multi-channel planning: contentbird enables effective content planning and distribution across multiple channels to reach a wide audience.
- Customer loyalty through content: contentbird supports the creation of targeted content that strengthens customer loyalty.
- Optimization of content strategy: contentbird offers tools for optimizing content strategy and analyzing content performance.