Content Strategy Software

Implement a content marketing strategy that contributes to your business goals.

Develop, implement and measure a content strategy that really works. Use contentbird to achieve your goals and effectively engage your target audience.

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  • already over 2,000 satisfied users  
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No more back and forth without a strategic goal

  • Lack of clarity about the target group
  • Lack of strategic orientation
  • Difficulties in defining and measuring objectives
  • The challenge of optimizing content at different stages of the customer journey
  • Need for continuous optimization of the strategy
  1. Detailed persona development with contentbird
  2. Strategic planning aids from contentbird
  3. Setting and tracking KPIs with contentbird
  4. Adapting the content strategy to the customer journey with contentbird
  5. Use of contentbird's analysis tools for continuous improvements

Your content strategy in one central location

In-depth persona development

Recognize and understand your target group better than ever before. contentbird helps you to create detailed personas that refine and personalize your content strategy.

integrated content strategy

With contentbird, you can build your content strategy from the ground up. Use our tools for well thought-out planning and implementation.

KPI tracking and analysis

Accurately measure the success of your content efforts and dynamically adapt your strategy. contentbird offers the necessary analysis tools to track and optimize your progress.

FAQs

  1. How do I develop an effective content strategy that supports my business goals? Answer: Start by defining your core objectives and target audience. Analyze the customer journey to identify key moments for engagement. contentbird helps you with analysis and planning.
  2. How do I integrate personas into my content strategy? Answer: Create detailed personas based on data analysis and customer feedback. Use contentbird to target content to these personas.
  3. How do I measure the success of my content strategy? Answer: Set specific KPIs based on your goals. Use contentbird to track and analyze these KPIs.

Our content marketing software supports the entire process

Integrated into the daily work of all stakeholders

  • Common direction through centrally defined strategy accessible to all stakeholders
  • Produce content that fits the target audience and business goals
  • Systematize content production and become more efficient
  • easily develop personas, content goals, CTAs, visions, guidelines, etc. with artificial intelligence
  • AI Prompt Templates for Strategy

Features & Details

  • Vision
  • Content Story
  • Communication target
  • Brand promise
  • Prioritized goal
  • Guideline
  • Personas
  • Customer Journey Phases
  • Content goals
  • Call-To-Actions

Data-driven for maximum demand

  • Develop ideas based on real demand and leverage content potentials
  • Prioritize search terms and topics based on data
  • Discover questions of the target group and content of the competition
  • Artificial intelligence as sparring partner for keyword, W-questions research and inspirations
  • KI Prompt Templates for Research

Features & Details

  • Keyword research
  • W-Questions Research
  • Competitor analysis
  • Inspiration through AI
  • Traffic Forecast
  • Potential Value Analysis
  • Opportunity Assessment

Editorial calendar for team overview and drag-drop scheduling

  • Overview of planned and already processed topics and contents
  • Systematic processing of existing ideas through pipeline system
  • Content calendar for planning meetings and efficient control of all relevant channels
  • Artificial intelligence assists with idea generation, topic, editorial planning and briefing creation
  • AI Prompt Templates for Planning

Features & Details

  • Topics mind map
  • Kanban
  • Ideas pipeline
  • Editorial plan
  • Calendar planning
  • Campaign planning
  • Content archiving
  • Asset Management
  • Briefing creation

Create content collaboratively and intelligently together

  • Transparency of all content incl. background information in a central system
  • Quality assurance through individual release processes, processing status, comments
  • Real-time support through data and artificial intelligence
  • Create content easily with the help of artificial intelligence
  • KI Promt templates for creation

Features & Details

  • Content Editor (including website, social media)
  • AI integration (contentbird AI)
  • Canva integration
  • Release process
  • Versioning/ historical tracking
  • WDF/IDF analysis
  • Readability and spelling check
  • Duplicate check

Automated use of all relevant channels

  • Time savings through targeted advance planning of publications
  • Easy transfer to all relevant output systems (social, CMS, etc.)
  • Internal distribution of content within the team

Features & Details

  • Social media: LinkedIn, Facebook, Instagram, YouTube and Twitter
  • Browser Extension for "Copy& Paste
  • Sending by e-mail (Word, HTML, PDF) to e.g. agency or webmaster
  • Open interfaces to third party solution

Evaluate content successes, reach and ROIs

  • Gain insight into content that works and delivers ROI
  • Carry out strategic target/actual comparison
  • Visibility and traffic analyses for the derivation of measures

Features & Details

  • Productivity measurement
  • Google Analytics link
  • Keyword Rankings with Google Search Console
  • Strategic measurement
  • Social media analysis

Further advantages of the contentbird software

Optimize your content campaign planning with contentbird

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Maximize your Google rankings with contentbird

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Centralize and secure your digital content assets with contentbird's DAM

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Increasing transparency in content production with Kanban

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Optimize your content creation with an intelligent editor

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Optimize your social media strategy with contentbird

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Increase the effectiveness of your content strategy with contentbird

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Simplify your marketing life with the Content Marketing Toolbox

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Optimize your content marketing with the Content Marketing Suite from contentbird

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Use the power of AI for your content marketing

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Increase the effectiveness of your multichannel marketing with contentbird

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Maximize the ROI of your content strategy

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Use semantic analyses (e.g. WDF*IDF) for better SEO results with contentbird

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Increase the efficiency and reach of your social media activities

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Optimize your content design with contentbird's tools

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Produce better content with text analysis

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Create perfect content briefings that your writers (and AI) will love

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Build a quality content factory with workflows

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Develop a well thought-out strategy for your content topics and fill your segment with content

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Optimize your content processes and build a "content factory"

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Increase the productivity of your content team with contentbird's editorial calendar

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Outperform your competition with contentbird's content competitor analysis

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Increase the relevance of your content and answer the questions of your target group

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Boost your SEO rankings with contentbird's keyword research

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Optimize your content for better Google rankings

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Analyze and optimize your content based on data

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Automate your content distribution and increase your reach

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AI-supported content creation: more high-quality content in less time

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Data-driven content research for content that generates visitors and customers

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Optimize your content planning with content calendar and editorial planning

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How contentbird revolutionizes your content strategy

In the world of online marketing, developing a targeted content strategy is essential, but often anything but easy. You know the drill: defining the right target group, strategically planning content and then measuring success - the list of tasks is long. This is where contentbird comes in, a platform specifically designed to tackle these challenges and make your life easier.

Building blocks for a successful content strategy

  • Deep understanding of your target audience: Start with the core of any strategy. contentbird helps you to create detailed personas that guide your content.
  • Strategic planning of your content: No success without a plan. Define your goals and use contentbird to map out your content journey.
  • Measuring and adapting your strategy: Only what is measured can be improved. contentbird offers you the tools to track the success of your content and react flexibly to changes.

Your path to an optimized content strategy

With contentbird at your side, you are ideally equipped to master the many challenges of an effective content strategy. Whether in-depth persona development, well thought-out planning or precise KPI tracking - contentbird ensures that every step of your strategy is geared towards success.

Are you ready to take your content strategy to the next level and not only achieve your online marketing goals, but exceed them? Then discover now how contentbird can revolutionize your planning, implementation and analysis. Get started and use contentbird to make your content strategy a success.