"We were skeptical about AI in content marketing at first, but the time saved by colibri AI helps us tremendously"
"colibri is a reliable tool that allows me to quickly create high-quality content for social media and websites. It gives me the opportunity to manage my time better and work more efficiently."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
New ways of thinking through AI
Sometimes you reach your creative limits as a team. This is where colibri comes into play. Artificial intelligence brings variety to our topic research, as it gives us new impulses and ways of thinking.
I didn't think that the tool would serve us as inspiration and source of new ideas in content production.
More productivity through AI
Especially when you're managing so many projects and tracking such a high frequency of social media posts, as we do, efficiency and productivity are key.
Thanks to AI's support in content creation, we had the opportunity to improve our time management and work in a more focused, but also more flexible way.
The AI is polyglot
We work with companies in different countries around the world. Since we are sometimes responsible for their social posts, translating them into 6-7 different languages has always been a time challenge.
colibri is a reliable translator for us for various languages and thus relieves us of very time-consuming tasks.
Ina Göbel's conclusion on colibri
Texting with artificial intelligence had long been a topic that many in the team looked forward to with curiosity.
We were not sure if the program would understand us at all in our requirements and tasks, and thus also save us time.
Ultimately, my personal interest and the fact that there is no getting around AI these days were the deciding factors for trying out colibri in content marketing.
The work with the AI was super accepted in the team
Of course, we don't trust it blindly. When we create social media posts or texts with artificial intelligence, for example, they are always checked by a human afterwards.
Especially when it comes to references, the program is not yet very reliable. However, the AI is not supposed to do all the work for you anyway, but to complement and support you.
All in all, despite initial skepticism, we are very satisfied with the output. Even when translating social media posts into different languages, the AI works flawlessly and makes our work easier.
We are now also successfully creating blog posts with the AI and can imagine using colibri AI more and more for website texts and the like.
We also find the templates interesting, both the prefabricated ones and the possibility to create new templates yourself. This means that you don't always have to reinvent the wheel and can more easily fall back on familiar structures.
On the one hand, this makes it easier to create some content, and on the other hand, it lets us work much more efficiently.
About asecos GmbH
Founded in 1994 in Germany, asecos GmbH is Europe's leading manufacturer in the field of safety cabinets.
The renowned company offers its customers high-quality products and intelligent solutions for handling hazardous substances, both inside and outside buildings.
The broadly based product portfolio includes safety and pressurized gas cylinder cabinets, hazardous substance workstations and extraction systems as well as sorbents, tray systems and even hazardous substance containers.
In addition, asecos develops innovative product solutions in the field of non-smoker protection and room air purification. The company is characterized not only by innovative technologies, but also by the highest quality standards and comprehensive safety solutions.
The aim is to improve safety in the workplace and promote sustainable handling of hazardous substances.
At its headquarters in Gründau in Hesse, asecos employs around 350 people. 50 additional colleagues work at other locations around the world.
Outside Germany, asecos is represented by its own companies in the Netherlands, France, Spain, Great Britain, the USA, Switzerland and Sweden, as well as by selected partner companies.
