"With AI Assistant as a sparring partner, we generate more and more varied texts in less time"
"We now create more content in less time. That means we work more efficiently, but thanks to artificial intelligence we can still make sure we produce high-quality content with great information content and added value."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
AI as a supplier of ideas
In content production, we have to summarize various details of diverse products and always find catchy headlines.
This is why AI is firmly integrated into our everyday work. We use it every day, primarily as a source of ideas and inspiration. The contentbird AI Assistant provides the necessary food for thought to combine quality with creativity in all texts.
Cross-country content with AI
We are more productive with the AI and can solve daily tasks such as writing newsletter paragraphs or correction loops more quickly. The contentbird AI Assistant is also a great help for our colleague who is responsible for marketing for the Dutch market.
It simply allows us to serve two markets much more efficiently. This gives us more time to focus on quality and added value for customers.
Supporting AI for the entire team
We've found that working with AI works best when you, as a human, are inspired by it and then add ideas yourself to make the content more engaging.
There is a lot of potential here to create optimal energy between the team and artificial intelligence. So that quality content can be created even faster.
Nina Gebhard's conclusion on AI Assistant
contentbird is a kind of sparring partner for us. In concrete terms, this means that we do a lot of texting with artificial intelligence.
With the AI Assistant, we can create good, appealing headlines much faster. The AI also helps us to shorten, amend, expand or reformulate texts.
Artificial intelligence is now also helping us to write newsletters. To give you an example: I ask the AI what a chopping board has in common with a sprout tower. AI Assistant then gives me various suggestions and answers so that I can draw inspiration for a suitable paragraph in the newsletter. We also create banners and other snippets with the help of AI.
Only blog posts we do not yet create together with the artificial intelligence
These are long articles that are mainly intended to inform our readers.
We still have concerns about the accuracy of the content if we have it created exclusively by AI Assistant. Our customers take great care to ensure that everything we write is accurate. Accuracy is simply the be-all and end-all when it comes to our topics.
I think the best results come from a combination of humans and machines. We don't blindly hand over the work to the AI, but work together with it.
It relieves us of many smaller, tedious work steps, so that we work faster and more efficiently overall. Nevertheless, quality is always in the foreground, which our authors pay attention to despite the use of AI.
About Waschbär GmbH
Waschbär is one of the largest online stores for a sustainable lifestyle in the German-speaking and Dutch regions.
It offers environmentally and socially responsible products for many areas of life. From natural fashion and shoes to household goods and natural cosmetics to home textiles and furniture.
The online store's comprehensive range includes around 10,000 products that have been tested and approved in accordance with Waschbär's strict ecological and social standards.
Founded in 1987, the company's mission is to provide people with knowledge and products so they can create a good and sustainable life.
Waschbär is part of the Freiburg-based Triaz Group. This is a purpose company and as such independent of pure profit maximization in the interest of investors and owners.
This allows the company to focus on continuously developing its offering, setting new standards and reinvesting profits in social and environmental initiatives.
