"In the last 6 weeks we were able to increase the visible Google keywords by 25%."
"A very good tool that helps us to produce SEO-relevant content for our website faster, more efficiently and more cost-effectively. This enables us to drive digitalization in the company better and further."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Budget can be better utilized with AI
As we are only a small content marketing team, we constantly had to work with external copywriters. Although this always worked well, it was very costly and time-consuming.
AI is an integral part of our everyday life and takes a lot of work off our hands, so that we can now take on a large part of the content production ourselves despite having a small number of employees.
Work more efficiently thanks to AI
It used to take me three to four hours to write a category text. The AI creates an appealing text in just a few minutes, which I only have to revise a little.
I now need just two hours for the entire process, including keyword research, writing, revising and integrating into the store system. I can therefore handle my various areas of activity much more efficiently.
AI as a source of inspiration
We often don't receive any description of the individual products from our suppliers. With colibri AI, I manage to write an attractive text for each product in only about 20 minutes despite the lack of information. The AI's answers to the W questions alone provide me with an enormous amount of input for writing better, search engine-optimized descriptions.
Ralf Oestereich's conclusion on colibri
For me, content marketing is an important part of our marketing strategy. For example, we want to showcase our expertise with a variety of content. However, we also need to be found online, which is why SEO plays a major role.
In addition, we have over 800 products in our range and each of these requires a detailed, meaningful product description. Of course, this description should also appear in the search results for generic keywords in the respective product category.
contentbird has become a great support
We use the AI for keyword research, but also to create a basic framework for various texts or for inspiration purposes. I also really like the templates. They allow us to create well-structured, standardized formats relatively quickly.
In contrast to other programs, colibri AI is also very user-friendly. Of course, I had to familiarize myself with it first. But after just three weeks, I was actually able to have the AI create workable briefings or even entire texts. This dispelled any reservations I had about the ease of use.
We also use contentbird to store ideas and plan content better. Together with my colleague, the idea generation process and the approval of different content is now much faster. This means we have been able to reduce the time to market by almost two thirds and still deliver quality.
However, we would like to expand the use of contentbird even further, integrate more processes into our day-to-day work and optimize certain workflows. In the long term, product management will also be involved.
About Genuport Trade GmbH
Genuport Trade GmbH is one of the largest and most modern distributors of food and luxury foods in Germany. The company is based in Norderstedt near Hamburg and currently employs more than 160 people.
For around 70 years, the company has stood for the highest level of expertise and modernity in sales and marketing, which is also reflected in the success and expansion of the sales company. As an independent marketing and sales organization, the company has grown considerably in recent years.
This is accompanied by the successful development of new segments and the acquisition of exciting brands, the strengthening of existing categories and the establishment of new distribution channels. By opening up new online sales channels, Genuport is transforming itself from a traditional retail distributor into a multi-channel sales company. In addition to Amazon, the online sales channels also include the company's own D2C stores www.Veritastii.de and www.Multipower.de.
The distributor's portfolio includes the categories sweet cookies, chocolate, salty snacks, sweets and fresh sweets, drinks, breakfast products, functional food, frozen food and gourmet food. Genuport currently manages the nationwide distribution and marketing of over 50 major national and international food brands, including Weetabix, Marabou, Daim, Bonne Maman, Roland, Ponti, Multipower and Isostar.
