"The contentbird Operations Software is an optimal strategic aid for content marketing work in teams"
"We can finally work together as a team on one goal and all follow the same plan. This is noticeable in productivity as well as communication and efficiency. We work in a more structured way, exchange ideas with each other and now produce strategically relevant content."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
One theme, many content pieces
Thanks to topic planning, content is no longer produced at random. We now have a uniform plan that shows everyone exactly what is to be worked on at any given time.
This allows us to get much more out of a topic and produce much more diverse content on it. This also helps us to reach the target group better on different channels.
Reduce costs
We had the problem that everyone in the team created content independently of their colleagues, we had an enormous amount of content available and we couldn't even use it efficiently on all channels.
Now we only create content that really adds value and brings ROI. This means we work more effectively and only spend more time on really important content.
Better internal communication
The Operations Software from contentbird has ensured that we communicate better with each other. This is mainly because there is now a clear platform that is accessible to everyone.
There we document our workflows, can better divide up work assignments and see what other team members are working on. This helps to get a better understanding of various marketing activities.
Johanna Odenhausen's conclusion about contentbird
With the Operations Software from contentbird, we have established a uniform process for the first time. In this way, we have managed to break down the silos in the individual channels, plan for the long term, and finally all pull in the same direction.
On the one hand, we all have a much better overview of each other's tasks, subgoals, and workflows. On the other hand, we can work more professionally and have a clear focus.
Thanks to this new structured way of working, we now also hold monthly meetings to communicate with each other not only online but also in person. We enjoy using the tool, especially the calendar. This allows us to better document all processes.
Initially, we were concerned that this documentation would represent a major additional expense. But every piece of news usually causes uncertainty in the team at first, because you can't yet estimate the benefits.
Familiarization was quite fast and in the meantime we see a very clear advantage in the usage
In the meantime, we mainly use the strategic topic planning, the idea pipeline with some filter options, the calendar and the distribution function for social media.
Our social media colleagues are already using artificial intelligence to create posts. In addition, we now create our blog posts in contentbird and use the editor and the comment function.
We are very grateful that contentbird has brought so much structure to our work and our team. In the future, we will also get more involved with colibri AI to benefit even more from contentbird.
About Nordantech
The Hamburg-based start-up Nordantech has been developing and selling the PMO software Falcon since 2016.
This is a web-based PMO tool for complex strategy and transformation projects.
With Falcon, project stakeholders can plan, execute and track their project in real time and across the enterprise simultaneously. The software helps predict delays and identify risks earlier. With its intuitive tree structure and sophisticated feature set, Falcon enables work in large teams.
Nordantech's customers primarily include consulting firms, holding companies, PMOs and in-house consultancies. This is because they can drive projects in any number of companies or departments at the same time.
The company was founded in 2016 and has since been able to successfully establish itself as a startup. With a team of 19, more than 5,000 users and over 200 successful transformations, the young company continues to climb.
The vision is to enable organizations worldwide to continuously seize opportunities successfully. The most important thing is that the focus is always on the people within the organizations.
