"Better thought out for content production than chat GPT"
"The more I engage with colibri, the better I can use the artificial intelligence. The tool draws on inputted information, so the constant evolution of the strategy delivers more and more targeted results."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Content production does not always have to be time-consuming
Until now, content creation has always taken a lot of time. I have neglected it a lot due to lack of time.
Writing with AI makes writing, in particular, much faster. But also the keyword research with artificial intelligence saves me a lot of time, so that I can concentrate better on other topics.
AI covers all areas of content creation
Many people believe that content creation is purely about writing texts. This is not true, of course, and it is the research work or the creation of briefings that often takes more time than the writing itself.
colibri has proven to be extremely useful when it comes to metadata. For keyword research, topic discovery, hashtag search or simply as inspiration.
AI spurs strategic content creation
Unlike other AI programs, colibri does not answer every question anew, but learns with every piece of information that is entered into it.
The personas in particular make everything seem a bit more thought-out, and by interacting with the tool, you also get more and more precisely fitting answers and better assistance.
Robin Bächtle's conclusion on colibri
Many copywriters or authors almost fear the use of artificial intelligence. That was never the case for me, because I take a rather playful approach.
I think if someone is not good in a field of work, they will not become an expert in it through AI. Because the best tool is of no use to you if you can't handle it,
Artificial intelligence can help, but it cannot do all the work on its own. Artificial intelligence should not replace, but support. Those who are already good in their field can perform their work even faster and better with AI.
I was actually able to launch my blog through the greater efficiency of working with colibri AI
In this context, colibri comes into its own as a sparring partner in the strategy & analysis phase, as well as in the time-consuming research and content creation.
That is, on the one hand, I create my content strategy with the help of artificial intelligence and on the other hand, I also use AI to create blogposts.
The tool really covers content creation from A to Z. That's why I'm already using the AI occasionally for customer projects and I'm currently creating some social media posts with artificial intelligence. I think colibri is great, especially for hashtag searches.
In the future, I can also imagine creating website texts together with AI. Later, it will also be interesting for me to create newsletters with artificial intelligence.
Here the templates will be used more and more, but for that I have to deal with the program more intensively and learn a lot myself.
About Pafero Marketing
Parfero Marketing is a young company from Flensburg, which has made it its goal to strategically create more awareness for its customers. The company follows a creative approach and focuses mainly on web design.
Since its founding in 2022, a lot has already changed for founder and trained media designer Robin Bächtle. With the motto "young, creative and the goal in mind", he creates unique marketing concepts and appealing designs for his customers.
The company is primarily concerned with small and medium-sized companies that have problems addressing their target group correctly or are not sufficiently found by customers in the search engine.
Pafero Marketing supports them to present themselves successfully with an individual design. Services include logo development, web design and corporate design.
Authenticity and transparency are particularly important to the company, so that all customers always know where they stand.
