"A turning point in collaboration and communication"
"The use of operations software from contentbird is a turnaround for us. It makes it incredibly easier for us at headquarters to communicate with the country subsidiaries and represents a milestone in our collaboration."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Order facilitates cross-border cooperation
Before we can take advantage of all the capabilities of Operations software, we first create a clean base for all country organizations to ensure a consistent source for all content production.
This general structure has ensured simplified processes, more efficient work and better communication within the team.
Establishing a master instance creates consistent content creation
Thanks to the Operations software, we have created a master instance where all the content created can be found, which is provided by the headquarters.
This content can now be easily adapted and added to the country websites so that it meets all internal processes, but at the same time is not too complex.
Analysis and tracking ensures continuous improvement
Even though we haven't had a chance to use the full potential of the software's analytics features yet, we are convinced that detailed tracking will help us significantly in improving our content.
In this way, we will be able to tailor content even better to the customer or the campaign in the future.
"Reaching a new level of digitization"
We have reached a new level of digitalization in the company by switching to the Operations Software from contentbird.
As KSB's headquarters, we are responsible for establishing processes for the teams in the various countries and communicating them in the best possible way. Difficult communication has often led to confusion or doubt.
The colleagues at the headquarters have already accepted the operations software well and were able to familiarize themselves quickly thanks to contentbird's assistance and the high level of user-friendliness.
Create structures and format templates for all countries
This allowed us to create a uniform structure, define format templates for all countries, create logical naming and establish a general basis for content production in the various countries.
We are gradually bringing all the other marketing departments of the national companies on board, so that in future we will have a single point of contact for all questions and information relating to content production.
As content creation increases in the future, we feel confident and well-prepared to manage this together in an organized way.
That's why I would like to take this opportunity to thank contentbird very much. On behalf of the entire team, I am grateful for a software that allows us to collaborate in a structured way with colleagues from all over the world.
About KSB
KSB SE & Co. KGaA is a listed group headquartered in Frankenthal, Rhineland-Palatinate.
Since our foundation in 1871, we have grown continuously. Today, we are a major group with a presence on all continents with our own sales companies, manufacturing facilities and service operations.
More than 15,600 hardworking employees generate annual Group sales of two billion euros. This also makes us one of the world's leading suppliers of pumps, valves and related systems.
KSB combines innovative technology and excellent service to create intelligent solutions. The environmental aspect is particularly important to us. We are always working on new developments and products for a green future.
With this approach, our team is close to our customers on all continents, supplying them with pumps, valves and systems for virtually all applications involving the transport of liquids.
Our comprehensive range of services rounds off this customer-oriented portfolio.
