"With AI Assistant, I can generate more high-quality content in less time"
"With AI Assistant, we can turn long texts into concise social media posts, as well as short product descriptions into longer, easy-to-read posts. And all in a short time with little effort!"
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Internal know-how can be processed faster with AI
Texting with AI is a huge time saver, as we can quite simply process internal, existing know-how much faster.
This in turn not only results in good articles, but we can now also deliver better content in terms of quantity. As it is difficult to work with external authors in our industry for legal reasons, contentbird AI is a good alternative here.
New potential through complex topics
Actually, we've wanted to write about more complex topics on the blog or post on social media for quite some time. In the end, we always failed to make these topics simple and yet appealing and interesting to make them accessible to the masses.
Contrary to expectations, the contentbird AI is a wonderful help here, creating comprehensible articles even on topics of ecotrophology (or nutritional science).
New growth opportunities through creative idea generation
Creating blog posts, newsletters or website texts with AI is already a big advantage for us. However, we have realized that contentbird AI is also a practical tool for research and inspires us to be more creative.
The process of idea generation can thus be expanded, which in turn gives us new potential for content and thus also positively influences our growth opportunities.
Sarah Petautschnig's conclusion on AI Assistant
As far as the quality of AI Assistant is concerned, I can't complain. Of course, you have to familiarize yourself and understand work steps such as product descriptions, social media posts, landing pages or creating newsletters with AI first.
It is important to work with AI, but not to rely on it. In the long term, we can easily generate more content with AI Assistant and convert existing expertise into high-quality content more quickly.
AI Assistant is also helpful when it comes to writing general statements and short posts for our target group. Since we have been using contentbird for a long time and have a lot of information about the target group, the texts created by the AI really fit perfectly.
We can achieve more visibility and generate more reach
As a result, we can already achieve more visibility at this stage, generate more reach and digitize and accelerate many manual workflows.
Personally, I really appreciate the fact that using the placeholders in AI Assistant helps me to include everything and not forget anything. I'm also very interested in the personas, but I still need to familiarize myself with them a bit more.
In the future we would like to create our own templates. Until now, we have only worked with the existing ones.
In general, there are still a few features of AI Assistant that I still have to try out before I can use them in the team over the next few months.
About egle
Wilhelm Egle GmbH is a food retailer based in Pfaffenhofen an der Roth.
The business idea has existed since 1949, when everything started with the distribution of safflower oil from California in Germany. Today Egle is a renowned company that over the years has specialized in the development and distribution of high quality food products.
With a long tradition and experience in the food sector, the Egle company has earned a first-class reputation. Egle's mission is to create the optimal combination of taste, pleasure and well-being for customers.
Care is taken to work with selected suppliers and to produce sustainably. In addition, the Egle team is always striving to pick up on new food trends and bring innovative products to the market.
