"contentbird, with its workflows, is a very helpful collaboration tool that ensures the focused implementation of the strategy"
"contentbird helps to fade out the incidental and to fully focus on strategically relevant topics in the team. This allows us to work far more efficiently and we are already achieving noticeably better results with our content."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Collaborate effectively across departments
Since we started using strategic issue planning, I can unite the team so that we have a common goal in mind. We make important decisions collectively and can take decisions more quickly.
We also work more efficiently with writers, videographers, the web managers, the social media team and also the management team in content production.
contentbird helps to introduce structures and follow a content plan
We always had a high level of intrinsic motivation in the team, but we were never able to control it well and use it effectively. Since we developed a content strategy with the contentbird tool, we have noticed a great improvement in this regard.
We can finally create content that entertains the reader and adds value at the same time.
With contentbird to more SEO success
We used to write a single article on a topic. Since using contentbird, we deal with the topics more intensively, plan our content better and publish much more content on a topic.
That is why we are already seeing great success with our SEO measures. We rank much better for various keywords and thus generate much more organic traffic.
Guido Zehnder's conclusion about contentbird
We primarily use contentbird's strategic topic planning and content pipeline. This allows us to pursue a well thought-out content strategy, create content with added value and finally have the right focus in mind.
Personally, I also like to use the calendar to improve communication with the entire team and to always maintain an overview. By using contentbird, we also manage to inform the management more regularly and explain the workflows better.
Especially for employees from other departments, it was often difficult to understand what we were working on or how we were proceeding. With the contenbird tool, our approach is clearly visible and the content strategy is understandable for everyone.
By merging the different workflows, we work more effectively
Overall, we have not yet reached our desired level of organization, but we will soon be setting up various news rooms in order to be able to work in an even more structured manner.
In addition, we can now better balance organic and paid content and thus better understand the influence of each. This helps us to align content pieces more effectively, push the right content, and achieve long-term ROI.
It's been a long time since I've learned so many new things in an office environment to work more effectively. It is exciting and fun to work with the tool as a team and actually see a big improvement in the work and the outcome.
About Mobility
Mobility Genossenschaft is the market-leading Swiss car sharing company and offers 2860 vehicles at 1530 locations for private customers and companies.
Founded in 1997, the company's mission is to provide mobility in various vehicle categories around the clock.
The Mobility cooperative currently employs 221 people and has seen a steady increase in the number of locations, vehicles and customers in recent years.
This is primarily due to the excellent customer service. Customers' main arguments for deciding to use the Mobility fleet are the convenient self-service, the numerous locations and the possibility of using the vehicles spontaneously at any time, even for short periods.
The fleet includes everyday vehicles in 10 different categories, ranging from economical compact cars to convertibles and vans.
To set an example for sustainability, the company announced in 2020 that it would convert its entire vehicle fleet to electric cars by 2030.
