"A structured basis for efficient content marketing"
"The tool has made it extremely easy for us to work together. We work far more efficiently and in a more structured way as a team. The customer service at contentbird is also top notch. I wouldn't want to do without it anymore."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Structured content helps with growth
Since we in Marketing are the largest team in the company, we have high responsibility and a large workload.
The unified workflows and structured overview have helped in our work to generate more organic traffic and create better content for the respective target audience.
The more organized you work together, the better the results
Thanks to the standardized work processes, we work much faster, but at the same time with higher quality. We've been able to double our postings per week, but it doesn't take us twice as long as before.
This shows that we have clearly become more efficient in our workflows and work better together internally.
An archive for the texts facilitates us the later optimization
With the Operations software, we have established a place where we can archive all our texts. This function is important to us in order to be able to create a uniform index that gives us additional security in content creation.
This makes it easier to find texts and optimize them afterwards without losing files or information.
Alexandra Schmidt's conclusion on Operations Software
We had been having problems in the team for a while because we simply didn't have an overview of upcoming projects. We quickly realized that Excel was no longer the right tool for our needs. That's why I turned to contentbird.
The familiarization phase was not easy for us, but contentbird's courteous customer service was a great help here. I have rarely experienced such good communication and assistance from customer service as I have here.
Switching to the Operations software has given us a structured overview of all topics. Since we take care of the content of two brands, it is simply enormously important to follow a clear and, above all, consistent editorial plan.
Without common workflows nothing was possible anymore
We are a team of eight people who are largely responsible for the success of content marketing on various channels. Without shared workflows, this was simply no longer possible.
Not only do we now work faster and more efficiently, but we also create higher quality content that is better suited to the business at hand.
I would like to take this opportunity to thank contentbird once again. You always had an open ear for our questions and concerns and helped us with the Operations Software last year to function better as a team.
About SilverTours GmbH
SilverTours GmbH is one of the leading e-commerce companies in Germany. For over 16 years, we have been developing and operating travel portals, including the market leader billiger-mietwagen.de, Germany's largest rental car price comparison.
We are committed to customer service, which is why we have over two million satisfied customers around the world.
Behind SilverTours is a dynamic team of around 150 employees with the most diverse backgrounds. The close cooperation of our individual departments, motivation and a lot of fun at work are the basis for the success of SilverTours.
At our two locations in Cologne and Alicante, we work every day to further optimize car rental bookings for our customers from all over the world.
In addition to our German product, we successfully serve the French rental car market with CARIGAMI. CamperDays, an operator for motorhome tours worldwide, is our latest product.
Since 2013, we have been part of the ProSiebenSat.1 Group with SilverTours GmbH.
