"The perfect introduction to content marketing"
"I threw myself into this subject matter ignorantly. The Digital Content Marketing Academy gave me an important first point of reference in content marketing that gave me a good overview."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Content marketing is more than just a little work on the side
Since we didn't do content marketing seriously at all until recently, it was largely done by changing editors on the side.
As a result, we didn't know what it means to seriously dive into this field and handle professional projects with big clients. Thanks to a sophisticated strategy and regulated processes, we know what it means to do content marketing at a professional level.
It needs structure and uniform processes
Successful content marketing requires standardized structures, clear goals and regulated work processes. We didn't know these before and first had to learn them through the Academy.
Now we can produce high-quality content tailored to the target audience and better respond to customer needs to ensure a smooth project flow.
More focus leads to better results
Where experience was lacking in the past, we can already make concrete proposals and manage projects sensibly today.
We work in a focused and goal-oriented manner, which can also be seen in the quality of our content. We thus offer our external partners a great platform, a lot of reach and professional help with their projects.
Harald Dragan's conclusion on the Digital Marketing Academy
When I was tasked with content marketing, there was very little guidance from my employer. Since we were all quite ignorant in this area, there was no point of reference for me.
I quickly realized that I had some learning needs and needed support. In this case, the Academy was a great place to start and quickly helped me get a foothold in the field of content marketing.
On the one hand, I was able to learn and gain experience at will, and on the other hand, there were weekly exchanges where the contentbird team always had an open ear for me and answered all my questions in the best possible way.
The Academy can be integrated well into the daily work routine
It was also pleasant that I was able to integrate the Academy well into my daily work routine or my time off from work.
In a relatively short time, I have both understood the basics of content marketing and learned workflows and strategies for it. This is also noticeable in my learned ability to better advise on the topic and to create target group-specific content.
Thanks to the Academy, I already feel much more confident in dealing with customers and challenging projects. This is also reflected in customer satisfaction and impeccable collaboration.
About the crown
The Kronen Zeitung, or Krone for short, is the Austrian daily newspaper with the highest circulation.
As a tabloid newspaper, we distinguish ourselves as an independent medium with the best from all areas of information and entertainment.
Since 1900, we have strived to provide our readers with first-hand information in understandable language and short articles in the best possible and most up-to-date way.
In keeping with tradition, around 500 employees in our Vienna office are always working to put the latest topics from politics, business and entertainment into writing, both in our print edition and online.
In the 1990s, we founded the Mediaprint publishing and sales company, which has been responsible for printing, distributing and selling our newspapers ever since.
With our private radio station Kronehit, founded in 2001, and the news station Krone.tv, Mediaprint is also active in broadcasting.
In this way, we can guarantee our readers, listeners and viewers well-founded reporting on various media.
