"With Convert, our users have added value and are introduced to our pizzas in a fun way."
"The Domino's website should be as appealing as possible and provide a special experience for customers. As we can finally incorporate new, interactive elements to the offers, more and more people are becoming aware of our pizzas and specials."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Better lead generation
The use of new content and formats on the website has led to greater brand awareness, which in turn has had a positive impact on lead generation. We now receive more leads through our specials than before.
Our campaigns are now better received by customers overall and are particularly convincing thanks to the interactive touchpoints. This leads to noticeably more effective new customer acquisition.
Promising product launches
By using contentbird's software, we can also draw users' attention to our new products. We can make product launches even more appealing and therefore even more successful.
Discount deals, competitions, attractively designed images and the like generate more curiosity among potential customers. We notice this in turn in the number of orders and newsletter subscriptions.
Seasonal special features
Thanks to the possibilities that contenbird Convert gives us, we can also benefit from major events such as the soccer World Cup.
At such events, our customers can win coupons for their next order at Domino's on our website, as well as event-related items such as goal walls or footballs.
During Advent, there is also an Advent calendar where great prizes, discounts and Domino's treats are hidden every day.
Hans Chawla's conclusion on contentbird Convert
The Convert software gives us the opportunity to enhance our website with special features without any programming knowledge.
We had actually wanted to incorporate playful components into various campaigns on the website for a long time, but never managed to do so due to the limited capacity of our old CMS.
The interactive content formats have created more brand awareness and help to draw more potential customers' attention to Domino's.
Competitions and the like provide important points of contact with the brand
We can now also make better use of seasonal events such as Advent, Christmas, sporting events and other major events for our sales. Prizes, discount deals and competitions are much better received by customers than before.
In future, we would like to find out more about our target group through a special pizza quiz and increase newsletter registrations as a side effect. We are also trying to continue to introduce our customers to our range in a fun way.
The tool change was not easy at first, as there were difficulties with support at the beginning. However, we now understand the features of the Convert software very well and would like to continue using it to establish various content formats on the website.
We have been able to enhance both our marketing activities and our website with the Convert software and achieve noticeably better results with our work.
About Domino's Pizza Deutschland GmbH
With over 420 stores, around 180 franchise partners and more than 10,500 employees, Domino's Pizza Germany is the market leader in the pizza home delivery sector and is one of the ten largest gastronomy franchisors. The brand with the red and blue dominoes prepares 30 million pizzas in Germany every year.
Domino's Pizza Germany is part of the Domino's Pizza Enterprises Limited network, the largest Domino's franchisee outside the USA.
Domino's Pizza Enterprises Limited is the owner of the main franchise rights to the Domino's brand and the Domino's store network in Australia, New Zealand, Japan, Taiwan, Singapore, Malaysia, Cambodia, Belgium, Germany, France, the Netherlands and Luxembourg.
Domino's Pizza Enterprises Limited currently has a network of over 3,500 stores.
As the global market leader, the company focuses on top quality, fast delivery and technology, as well as having fun at work. Domino's is growing and learning together with its franchise partners and employees in all markets and stores worldwide. Which is why a shared vision and mission is incredibly important.
The company has set itself high ESG targets for the coming years, including Domino's Pizza Enterprises Limited being the first Quick Service Restaurant (QSR) chain in the world to have its Net Zero targets validated by the Science Based Target Initiative.
