"With colibri, we can not only increase the speed of production, but also the reach of our content on different channels"
"colibri helps us to reach the target audience even better with more creative content and larger content volumes on different channels. We can draw more attention to our brand, which also has a positive impact on lead generation."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
More content on different channels
Since we've been working with colibri AI, we can not only create more content, but also provide it to multiple channels. This way we reach our target group better and increase our reach.
Artificial intelligence helps us to be more creative, find more ideas and produce even more content.
Content recycling thanks to AI
Thanks to AI, we can structure topics and content pieces much better, so ideas can be processed and recycled more effectively. In the past, we would have created and posted a post on a specific topic.
With AI, we can create 3 blog posts from the same topic in the same period of time, so we not only produce more content, but also save time.
Better results for our corporate influencer program
The different writing styles, creative approaches of our 6 brand ambassadors, including numerous proofreading loops have always made this work very tedious.
With artificial intelligence, teamwork works much better. We work far more efficiently and save a lot of time because the AI takes some processes and work steps off our hands.
Alexandra Feigel's conclusion on colibri
Having already worked extensively with Chat GPT, the entire team was very curious about texting with contentbird AI.
The more you engage with AI, the more likely it is to move you forward. That's why we had no qualms about using artificial intelligence to create social media posts or blog articles.
We really use colibri AI a lot and try to take full advantage of all its possibilities. The software mainly helps us with creating outlines for blog articles, writing posts for LinkedIn and proofreading.
The tool is more integrable than other AI
Unlike Chat GPT, we have integrated all of our content into colibri, so I can have a matching LinkedIn post created directly from a blog article, for example.
colibri knows our way of expressing ourselves, the target group and the writing style. This is a huge advantage over Chat GPT and makes the work incredibly easier.
With just a few clicks and commands, the AI can text me engaging articles in seconds. Of course, this increases productivity at work enormously.
Even though we don't currently measure any KPIs via contentbird, we would be happy if there were more possibilities in this regard soon.
Basically, we really like working with AI, it has also made our work processes much faster and we are looking forward to further developments from contentbird.
About mds. Agency group GmbH
The mds. Agenturgruppe GmbH is based in Munich and specializes in digital communication strategies.
In an increasingly complex world of communication, it creates valuable relationships between customers and companies.
As a business partner, it adds measurable value to its clients' marketing and sales, and as an agency group, it offers creative skills and digital expertise to help companies move forward strategically and operationally.
The claim and the goal are to sharpen brands and make them the industry leader through memorable, understandable and unique communication.
To this end, the agency provides companies with a forward-looking data basis. On this basis, it selects suitable technologies and can address and pick up different target groups along the entire customer journey with up-to-date creative content.
Since its founding in 1994, the company has grown steadily and today employs teams from the areas of sales communication, brand experience, digital platforms, product staging, packaging, technical documentation and print.
