"Social media posts are made with AI, AI is more creative and faster than we are"
"On the one hand, AI Assistant helps us to save valuable time, which we can then use in other areas. On the other hand, the AI supports us by breaking up text blocks and enabling us to work more creatively."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
The AI is more creative than thought
It may sound paradoxical that a computer can be more imaginative than a human being. But when you're faced with the same products and images every day, it's really difficult to constantly come up with new appealing texts for them.
Texting with AI is much faster, as the tool gives us inspiration to create posts even more creatively.
AI is also helpful for research
I would not leave my category descriptions or other texts 100% to the AI. But especially for research and also for briefings and first drafts, the tool is really helpful and saves me a lot of time.
I get input without having to do my own research and can then start my authoring based on that.
Few product facts are enough for the AI for detailed texts
It's unbelievable how with just a few facts about our products, artificial intelligence can already create accurate details and imaginative postings, category pages or product descriptions.
Even the keywords that are enormously important for our SEO goals are mostly optimally chosen. This saves us an enormous amount of time and improves the results of our SEO strategy.
Alexander Kaeding's conclusion on AI Assistant
I started using artificial intelligence primarily to create product descriptions. My colleague, who is responsible for our socials, is enthusiastic about AI Assistant.
She is now very focused on creating social media posts with AI and wouldn't want to imagine her workday without the tool.
At the beginning, we still had to give AI Assistant very precise details about the postings. However, you notice that the artificial intelligence improves greatly the more input you give it.
Meanwhile, just a few words are enough to create creative social media posts with AI
The addition of matching emojis also works flawlessly.
We've even tried uploading only the Instagram image and even here the AI works so well that we don't need to specify any additional keywords.
Through the similar images and our image description, the AI quickly understands what it is about and what is important.
When it comes to creating product descriptions with artificial intelligence, I have to delve a little deeper into the topic. AI Assistant helps me here, especially when it comes to new ideas, inspiration or alternative formulations.
I have also already used the templates prefabricated by contentbird several times. In the future, I would like to work more with it to create my own templates. Sooner or later I would also like to create new landing pages with AI.
We haven't measured any KPIs yet, but the time savings are clearly noticeable. AI Assistant definitely helps us to produce more content and therefore to overcome growth barriers and improve performance.
About VIVANNO
Under the brand name VIVANNO, AE Trade Online GmbH & Co. KG sells high-quality decorative products for indoor and outdoor use.
AE Trade GbR was founded in 2004 with the initial sale of zinc flower pots and the first import of a zinc container from overseas.
Initially sold on Ebay, the planters can be found in its own professional and renowned online store since 2015. The registered and registered brand VIVANNO presents the entire product range of planters, wickerwork and furniture in its own brand store.
Over the years, the company has made a name for itself with VIVANNO, especially for individual planters. A wide range with many planters, home accessories, wickerwork and more offers the opportunity to furnish a home in style.
Many articles from the online store are also very popular in the professional sector from gala construction to hotel and restaurant equipment.
