After a short training period, we save an enormous amount of time in our daily work on our product descriptions while maintaining high quality.
"As soon as all the settings are in place and you have familiarized yourself with them, you get really very good text quality where you don't even notice the AI. A great relief in our work."
Success with contentbird
Problem
Destination
Solution & Results
Key Learnings
Saving time thanks to AI
We are a small team in content marketing and therefore have to plan our time well. Time-consuming tasks such as writing product descriptions for our collections used to sometimes take up to two months. Thanks to artificial intelligence, we can now do the same work in a week. In fact, we have noticed a time saving of around 50-80% in content creation.
AI can also sound human
It's amazing how well the AI can write texts. Even the first drafts sound almost as if they had been written by a human thanks to our prompts, personas and other settings. This makes the entire content creation process much easier, as we go through even fewer correction loops. As a result, we can serve our various areas of activity much more efficiently overall.
AI boosts creativity
With over 400 products per half-year, it is not easy to constantly formulate new, appealing descriptions. Every employee has their own wording and the AI helps to find suitable alternatives to formulations that are already frequently used. The AI provides an enormous amount of input, serves as inspiration and helps the team to write even more creative texts.
Maximilian Pfeiffer's conclusion on the AI Assistant
I am primarily responsible for content production. As we are a small team, we have been thinking about making our digital content work more efficient for a long time.
Product descriptions, newsletters, SEO texts and also translations of the texts play a major role here. We have around 400 shoes in our range every six months, all of which require different descriptions. The use of contentbird and artificial intelligence makes perfect sense. In the next step, we would also like to revise and improve our existing website texts and create newsletter texts with AI.
contentbird helps us to make our content creation much more efficient
However, we have found that the tool is more complex than initially expected. It takes some time to get to grips with it and the processes become routine.
We have a lot of products and texts that we want to edit, upload and download as quickly as possible. From our point of view, the right feature for this is still missing. However, we have been told that contentbird is already working on expanding the tool.
In the meantime, contentbird has really helped us to make our content creation much more efficient.
About Sioux Online GmbH
The Sioux Group, based in Walheim am Neckar, is a central pillar of the traditional shoe manufacturer Sioux. Since its foundation in 1954, Sioux has stood for high-quality shoe production. Especially for the moccasin, which was introduced in Germany and is known for its incomparable comfort.
As one of the last independent shoe manufacturers in Germany, Sioux has asserted itself in a rapidly changing market and is now internationally recognized.
Sioux Online GmbH operates the official online store and is responsible for Sioux's online presence, under the management of Richard Friedrich. Many of the 650,000 pairs of shoes produced each year are sold via the online store. They appeal to both men and women.
Despite the challenges that the German shoe industry has faced in recent decades, Sioux remains a living representative of German shoe culture thanks to its focus on quality and traditional craftsmanship.
